Marketing Analyst

Al-Bahar; Sharjah; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a dynamic marketing professional to drive market research and digital marketing initiatives. This role involves generating insightful reports, executing comprehensive campaigns, and optimizing performance across various channels. With a commitment to innovation and excellence, this company offers a vibrant work environment where your contributions will significantly impact business objectives. If you are passionate about leveraging data and creativity to enhance marketing strategies, this opportunity is perfect for you.

Qualifications

• 3-5 years of experience in market research and digital marketing.
• Proficient in data visualization and analytics tools.

Responsibilities

• Conduct market research to develop effective marketing strategies.
• Execute digital marketing campaigns across various channels.

Skills

Market Research

Digital Marketing Strategies

Salesforce Marketing Cloud

A/B Testing

Analytical Skills

Education

Bachelor's degree in Marketing

Tools

Google Data Studio

Power BI

Microsoft Excel

Job description

Al-Bahar Background

Mohamed Abdulrahman Al-Bahar founded in 1937, is a leading business house in the Arabian Gulf with a vision to become the number one provider of customer value in construction equipment, energy and transportation, and materials handling industry.

Al-Bahar are dealers of Cat machinery, heavy equipment and power systems for a wide variety of applications, including earthmoving, building and construction, mining, road making construction, demolition, waste and scrap handling, electric power generation, marine propulsion etc.

More than 2,000 committed employees, Al-Bahar offers a highly engaging and supportive work environment in a culture that values, recognizes and rewards quality performance.

Job Overview

Responsible for performing market research and analysis to provide insights on the market, trends, competitors, potential and existing customers, using data visualization tools.

Job Responsibilities

• Generate periodical sales and marketing reports for the executive management.
• Conduct market research and analysis to identify target audiences and develop effective digital marketing strategies.
• Develop and execute comprehensive digital marketing campaigns across various channels, including social media, email, search engines, and display advertising.
• Develop and execute campaigns on Salesforce Marketing Cloud (Email Automation, Retargeting, Journey Building, SQL Query based Journey, etc).
• Maximize ROI and achieve business objectives (on all paid channels like Google Ads, Social Media Ads, etc).
• Monitor and analyze website traffic and user behavior to identify opportunities for optimization and improvement.
• Conduct activities on website, Ads & Emailers optimization through A/B testing/analytics.
• Track key performance metrics, including website traffic, conversion rates, and revenue generated from digital marketing efforts.
• Identify and escalate opportunities to improve performance in sales & marketing.

Education & Experience

• A Bachelor's degree in Marketing or any related field.
• 3 to 5 years of relevant experience.
• Experience in GA, Website, CRM interlink and data transfer.

Qualifications

• PPT Presentation skills
• Advanced skills in Google Data Studio and Power Bi
• Strong analytical skills
• Proficient in Microsoft Excel