Head of Region (Proximity Markets ~ PR & Communications) – DET

Rihlat Travel News; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading company in Dubai seeks a Regional Communication Lead to enhance the brand image of Dubai through strategic public relations initiatives. The role involves managing stakeholder engagement, overseeing PR strategies, and building relationships with key media and partners. The ideal candidate will have expertise in public relations and a strong understanding of market dynamics.

Qualifications

• Experience in leading public relations strategies and initiatives.
• Expertise in stakeholder engagement and media relations.

Responsibilities

• Lead the development of PR strategies aligned with corporate objectives.
• Manage agency relationships and host international media events.
• Build and nurture relationships with local and regional partners.

Skills

Public Relations

Strategic Communication

Stakeholder Engagement

Market Research

Job description

Lead the development and implementation of strategic public relations and communications initiatives to enhance Dubai’s brand image and reputation in the assigned region. Drive engagement with key stakeholders, including partners, media, and consumers, while ensuring alignment with the organisation’s overall goals and objectives.

Manage agency relationships, host international media FAM trips and in-market events, and drive strategic content partnerships and broadcast shoots to elevate Dubai’s presence and messaging in the market, ultimately increasing visitation from the region and providing a competitive advantage for Dubai.

Strategic Communication

• Lead and oversee the development of a public relations and communications strategy for each market within the region, aligned with the Dubai Department of Economy and Tourism (DET) corporate strategic objectives.
• Act as a subject matter expert for public relations and communication strategies for the region, providing guidance on impactful activities, partners, target audiences, and overall communication plans.
• Build a localized messaging framework and strategic communication pillars per market; develop and execute PR and communication activities to ensure the 'Dubai' image in international media aligns with strategic objectives.
• Ensure accurate PR market budget oversight, optimize resources, and identify clear priorities to maximize impact.
• Coordinate with the market planning team and senior management to ensure alignment.
• Lead the creation of a communications roadmap, including PR project timelines and content strategies aligned with travel behaviors and booking lead times.

Regional Communication Lead

• Oversee market research conducted by PR team members and finalize yearly strategic plans with 360 leads.
• Ensure the execution of strategic plans and adjust priorities as needed based on market conditions.
• Coordinate with media, social influence, and consumer advocacy teams per market to leverage and amplify opportunities.
• Collaborate with Business Marketing teams when necessary, including leisure, corporate communications, and business units.

Relationship Building With Partners Locally And In-market

• Build and nurture relationships with DET partners in Dubai and the region throughout the year, leveraging PR opportunities for target markets.
• Develop and maintain relationships with top-tier media in the region, identifying key media influencers and opinion leaders.
• Oversee the organization of market visits and PR roadshows.