Sales Director

SLS Production; Sharjah; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading events company in the U.A.E. is seeking an experienced Sales Manager to drive business development and client relationship management. The role involves developing sales strategies, leading a team, and ensuring successful event execution. Ideal candidates will have a strong background in sales within the events or entertainment sectors, excellent negotiation skills, and a proven track record of meeting sales targets. Flexible working options and a leadership role are offered.

Benefits

Flexible working options

Leadership role within a market-leading events company

Qualifications

• At least 8 years of sales experience, preferably in events or entertainment.
• Proven success in meeting/exceeding sales targets.

Responsibilities

• Develop and execute sales strategies to achieve revenue goals.
• Serve as the primary contact for high-profile clients and event planners.
• Lead and mentor the sales team.

Skills

Negotiation

Communication

Leadership

Relationship Management

Education

Bachelor’s degree in Business

Bachelor’s degree in Sales

Bachelor’s degree in Marketing

Bachelor’s degree in Hospitality

Tools

CRM

Sales Analytics Tools

Job description

SLS has been at the forefront of innovation in Sound, Light, AV, and Set Design, tackling some of the most challenging problems in events. It has earned a reputation for developing unique and innovative solutions.

We are seeking an experienced and professionally qualified individual in sound and lighting design to serve across the U.A.E.

The Role

Key Responsibilities

You will be responsible for:

• Sales Strategy & Business Development: Develop and execute sales strategies to achieve revenue goals. Identify and pursue new business opportunities across corporate, entertainment, and live event sectors. Build and maintain strong relationships with clients and industry partners. Pitch event production solutions, including staging, AV, lighting, and technical services.

• Client Relationship Management: Serve as the primary contact for high-profile clients and event planners. Understand client needs, provide customized solutions, negotiate contracts, and ensure a seamless experience from proposal to event execution.

• Team Leadership & Collaboration: Lead and mentor the sales team. Collaborate with marketing, production, and operations teams. Conduct training and performance reviews.

• Market Analysis & Reporting: Analyze market trends and competitors. Generate sales reports and forecasts. Monitor KPIs and adjust strategies accordingly.

• Event Execution & Support: Assist in planning major events. Attend industry networking events. Support smooth handovers from sales to event management.

Ideal Profile

• Bachelor’s degree in Business, Sales, Marketing, Hospitality, or related field.
• At least 8 years of sales experience, preferably in events or entertainment.
• Proven success in meeting/exceeding sales targets.
• Strong negotiation, communication, and relationship skills.
• Leadership experience focused on team development.
• Knowledge of event planning, technical production, and industry trends.
• Flexible working hours, including evenings and weekends.
• Willingness to travel.
• Experience with CRM and sales analytics tools.
• Driver’s license is an advantage.

What's on Offer?

• Flexible working options
• Leadership role within a market-leading events company