DIGITAL MARKETING COMMUNICATIONS SPECIALIST

ESAT; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the IT Software Services industry is seeking a Digital Marketing Specialist to enhance their online presence and optimize marketing campaigns. The ideal candidate will have a strong background in digital marketing strategies, excellent communication skills, and a proven track record in managing successful campaigns. This role offers a dynamic environment with opportunities for growth and collaboration across various teams.

Qualifications

• At least 4 years of experience as a Digital Marketing Specialist or similar role.
• Proficiency with Google Ads and Analytics.
• Experience with marketing automation and CRM systems.

Responsibilities

• Develop and implement a digital marketing strategy.
• Manage the digital marketing calendar and oversee campaigns.
• Measure and report campaign performance against goals.

Skills

Analytical skills

Communication

Problem-solving

Teamwork

Attention to detail

Education

Bachelor's Degree in Marketing

Bachelor's Degree in Digital Media Marketing

Tools

Google Ads

Google Analytics

SEO tools

Marketing automation software

CRM systems

WordPress

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Job Location: Abu Dhabi

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.

Responsibilities

1. Develop and implement a digital marketing strategy
2. Create visual concepts for promotional activities
3. Manage the digital marketing calendar
4. Maintain the online presence and reputation of the company
5. Oversee the creation and maintenance of social media content
6. Create and update digital marketing reports
7. Oversee the digital marketing budget
8. Coordinate the creation of digital content (website, blogs, press releases, podcasts)
9. Manage end-to-end digital projects
10. Establish and enhance web presence to boost brand awareness
11. Maintain a strong online voice through social media
12. Liaise with Marketing, Sales, and Product Development teams for brand consistency
13. Implement direct marketing methods to increase profitability
14. Measure and report campaign performance against goals (ROI, KPIs)
15. Stay updated with digital media developments
16. Optimize landing pages and user funnels
17. Conduct A/B and multivariate experiments
18. Identify trends and insights to optimize spend and performance
19. Utilize website analytics tools (e.g., Google Analytics, Search Console)
20. Use SEO analysis tools (e.g., Semrush)
21. Work with Meta Business Manager, LinkedIn Ads
22. Set up and optimize Google Ads and Display Network campaigns
23. Apply strong analytical skills and data-driven decision making
24. Collaborate with internal teams for landing page creation and user experience optimization
25. Coordinate with agencies and vendor partners

Qualifications

1. Bachelor's Degree in Marketing, Digital Media Marketing, or a related field
2. At least 4 years of experience as a Digital Marketing Specialist or similar role
3. Experience with marketing automation software
4. Proficiency with Google Ads and Analytics
5. Knowledge of web publishing
6. Proficiency with SEO & SEM tools
7. Excellent verbal and written communication skills
8. Strong interpersonal and problem-solving skills
9. Ability to work well in a team and in fast-paced environments
10. Attention to detail and ability to prioritize tasks
11. Proven experience as a Digital Media Specialist or Manager
12. Knowledge of web design and content management systems
13. Skills in visual communication principles, UX/UI, and content management (e.g., WordPress)
14. Experience with marketing automation and CRM systems
15. Basic skills in photo and video editing
16. Proficiency with office tools (spreadsheets, presentations)

Nice to Have

1. Proficiency in Python, SQL, with strong analytical skills
2. Skills in Photoshop, Illustrator, Premiere Pro, After Effects or similar media editing software

Company Industry

• IT - Software Services

Departments / Functional Areas

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

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