Secretary cum Digital Marketing Executive

Confidential Company; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

A leading company in Dubai is seeking a Secretary cum Digital Marketing Executive to provide administrative support while developing and implementing marketing strategies. The ideal candidate will have a university degree in Marketing Management and at least 2 years of experience in a similar role. Responsibilities include managing digital presence, conducting market research, and ensuring effective communication with guests.

Qualifications

• Minimum of 2 years proven operational background supporting marketing activities.
• High standard of computer literacy, including Microsoft Office & Adobe Suite.
• Experience with SEO, Google Ad Words, and Google Analytics.

Responsibilities

• Providing administrative support and managing documents.
• Developing marketing strategies and optimizing digital presence.
• Conducting market research and managing guest engagement.

Skills

SEO Optimization

Google Ad Words

Google Analytics

Email Marketing

Basic HTML coding

Education

University Degree in Marketing Management

Tools

Microsoft Office

Adobe Suite

Job description

Secretary cum Digital Marketing Executive

Bachelor of Arts(PR/Advertising), MBA/PG Diploma in Business Mgmt(Marketing)

Nationality

Any Nationality

Female

Vacancy

1 Vacancy

Job Description

Secretary

• Administrative Support
• Document Management
• Communication and Coordination
• Office Management
• Travel and Event Arrangements
• Confidentiality and Discretion

Digital Marketing Executive

Developing Marketing Strategies – Creating and implementing campaigns to boost hotel bookings and brand awareness.

• Technical SCO / SEM – Optimizing Google My Business and local listings for better visibility. Proper indexing and managing the key word expenditure.
• Managing Digital Presence – Overseeing social media, website content, and online advertising.
• Public Relations & Partnerships – Collaborating with influencers, travel agencies, and media outlets.
• Event Planning & Promotions – Organizing special events, seasonal offers, and loyalty programs.
• Market Research & Competitor Analysis – Understanding industry trends and adjusting strategies accordingly.
• Guest Engagement & Communication – Ensuring effective communication with potential and returning guests.
• Keyword Research – Identifying relevant search terms that potential guests use.
• On-Page Optimization – Enhancing website content, meta descriptions, and headings.
• Link Building – Acquiring quality backlinks to improve domain authority.
• Content Marketing – Creating engaging blogs, travel guides, and hotel-related articles.
• Analytics & Reporting – Tracking website performance and adjusting strategies accordingly in coordination with Director.

Desired Candidate Profile

• University Degree - Graduate and or Diploma in Marketing Management
• Minimum of 2 years proven operational background supporting all marketing activities.
• A high standard of computer literacy including; Microsoft Office & Adobe Suite (Photoshop, Illustrator, Premiere Pro, After Effects, In-design)
• Basic HTML coding
• SEO Optimization
• Google Ad Words, Google Analytics, Google Business
• Experience with Email Marketing platforms

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