Senior Manager - Marketing - Dubai Holding Real Estate

Dubai Holding; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

Dubai Holding is seeking a Senior Manager - Marketing to oversee branding strategies and marketing campaigns for its real estate portfolio. The role involves developing brand strategies, managing campaigns, and collaborating with creative agencies to enhance brand recognition. Ideal candidates will have extensive experience in marketing, strong leadership skills, and a strategic mindset.

Benefits

Competitive compensation

Career development opportunities

Collaborative work environment

Qualifications

• 8-10 years of experience in brand and marketing campaigns.
• Skilled in planning and executing integrated marketing campaigns.
• Proven leadership skills to manage and mentor marketing teams.

Responsibilities

• Develop and implement a compelling brand strategy.
• Manage the planning and execution of creative campaigns.
• Monitor and analyze campaign performance metrics.

Skills

Strategic Thinking

Budget Management

Collaboration

Attention to Detail

Education

Bachelor's degree in Marketing, Advertising, or Visual Communications

Master's degree preferred

Marketing / Brand Management certification

Job description

About Dubai Holding Real Estate:

Dubai Holding's real estate business has developed strategic destinations and communities that offer unique and attractive lifestyle opportunities to meet the evolving needs of Dubai's residents and visitors alike. As a master developer, we invest in sustainable infrastructure, accessibility, community amenities, and family-focused facilities including community centres, mosques, schools, supermarkets, and landscaping.

Our integrated real estate offering also includes a robust land sales portfolio, project management for large-scale projects, and top-notch facilities management services.

About the Job:

An opportunity has arisen for a Senior Manager - Marketing to join Dubai Holding Real Estate. The Senior Manager will be responsible for overseeing the strategic development and execution of branding strategies and marketing campaigns aimed at effectively promoting and enhancing the company's real estate portfolio. The main duties and responsibilities of this role include:

1. Develop and implement a compelling brand strategy to enhance the company's image and reputation in the real estate market.
2. Ensure consistent messaging and positioning across all marketing channels to strengthen brand recognition and differentiation.
3. Manage the repositioning of the company's projected brand in alignment with the company's Mission and Vision.
4. Create and maintain the company's brand guidelines to ensure consistent brand identity and messaging across all marketing channels and collateral.
5. Guide the planning and customer experience team to conduct market research and gain insights into customer preferences, trends, and industry competitors.
6. Collaborate closely with the planning and customer experience team to develop target audience profiles and archetypes for brand and projects.
7. Plan, manage, and execute project and brand creative campaigns that align with the brand's identity, positioning, and target audience in collaboration with ATL (Above the Line) agencies to create world-class campaigns that effectively promote the company's brand and projects.
8. Develop a strong and unique brand identity for new projects in alignment with the company's brand identity, including creating captivating project names, designing distinctive logos, and strategically positioning these projects in the market.
9. Work closely with the media agency to utilize various marketing channels, such as digital advertising, OOH (Out of Home) media, print, radio, and TV, to launch campaigns and reach audiences locally and globally.
10. Supervise and ensure that the work produced by the BTL (Below the Line) agency and the company's in-house marketing production team aligns with the brand identity and meets the highest standards of quality.
11. Manage the planning and execution of world-class creative campaigns managed by the ATL (Above the Line) agency to promote the brand and projects, targeting specific audiences and demographics.
12. Manage contracts, retainers, and budget utilization on an ongoing basis with ATL, BTL, and brand agencies, ensuring efficient allocation of resources.
13. Provide clear and concise briefs to creative agencies, outlining campaign goals, target audience, messaging, and desired outcomes.
14. Review and provide feedback on creative concepts, designs, and copywriting to ensure alignment with brand guidelines and campaign objectives.
15. Coordinate with creative agencies on the production of campaign materials, including advertisements, graphics, videos, and other assets, ensuring timely delivery and adherence to project timelines.
16. Conduct regular meetings and discussions with creative agencies to brainstorm ideas, address challenges, and evaluate campaign progress.
17. Monitor and analyze campaign performance metrics, such as engagement rates, conversion rates, and ROI, and use insights to optimize future campaigns.
18. Foster a strong working relationship with creative agencies, maintaining open communication and providing clear guidance.
19. Stay updated on industry best practices and emerging trends in marketing and advertising, sharing relevant insights with the creative agency.

About You:

The ideal candidate will have the following experience and qualifications:

• Bachelor's degree in Marketing, Advertising, or Visual Communications; Master's degree preferred.
• Marketing / Brand Management certification is preferred.
• Min 8-10 years of experience in brand and marketing campaigns.
• Skilled in planning, executing, and managing integrated marketing campaigns.
• Strong strategic thinking abilities to develop and execute successful branding strategies and campaigns.
• Able to manage budgets for branding and marketing activities and allocate resources effectively.
• Well-versed with brand management principles and best practices.
• Proven leadership skills to manage and mentor marketing teams.
• Ability to collaborate with creative agencies to produce world-class campaigns aligned with brand strategy and objectives.
• Strong financial management skills to develop and manage marketing budgets, ensuring cost-effective spending.
• Ability to allocate resources efficiently across multiple campaigns and channels to maximize results while staying within budget.
• Proficient in reviewing creative concepts and providing constructive feedback to ensure alignment with brand goals.
• Exhibit extreme attention to detail and maintain a zero-error mindset.
• Strong and determined attitude to meticulously plan and execute exceptional creative and brand work.
• Excellent collaboration and communication skills.

About the Benefits:

At Dubai Holding, we're committed to nurturing the success and well-being of our colleagues. Join our dynamic and diverse team and enjoy a comprehensive benefits package that includes competitive compensation, career development opportunities, and a collaborative work environment. We believe in creating an empowered workforce that will help us build a connected city for tomorrow. We are committed to attracting talented individuals who want to make a significant impact on Dubai's future.