Marketing Director - FMCG

Black & Grey HR; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading food manufacturing brand in the UAE is seeking a visionary Marketing Director to spearhead their strategic marketing efforts. This role involves driving brand growth, overseeing marketing strategies, and collaborating across departments to enhance visibility and consumer engagement. The ideal candidate will have extensive FMCG marketing experience and strong leadership skills to mentor a high-performing team.

Benefits

Attractive Salary

Benefits

Qualifications

• 15+ years of FMCG marketing experience.
• Strong background in Trade Marketing, Branding, and Category Management.

Responsibilities

• Develop and execute marketing strategies that align with business goals.
• Oversee brand communication, advertising campaigns, and new product launches.
• Analyze market trends and consumer behavior to identify growth opportunities.

Skills

Strategic thinking

Negotiation

Communication

Leadership

Problem-solving

Results-driven

Education

Bachelor's degree in Marketing

MBA

Job description

Black & Grey HR is recruiting for one of the UAE's leading food manufacturing brands in the FMCG sector. Our client, a well-established name in its category, is looking for a visionary Marketing Director to lead their strategic marketing agenda. This is a rare opportunity for a seasoned marketing leader to drive brand growth, shape category strategy, and make a national impact across a highly competitive market.

Key Responsibilities:

1. Strategic Leadership:
   • Develop and execute marketing strategies that align with business goals.
   • Lead brand positioning, product portfolio management, and growth strategies to stay competitive.
   • Drive trade marketing plans to boost in-store visibility, promotions, and consumer engagement.
2. Brand Management:
   • Oversee brand communication, advertising campaigns (ATL/BTL), and new product launches.
   • Track brand performance, consumer insights, and ensure consistent messaging across all channels.
   • Work with agencies, media partners, and digital teams for effective marketing campaigns.
3. Trade Marketing & Sales Support:
   • Create trade marketing programs to drive sales in Modern Trade, General Trade, and new channels.
   • Ensure strong retail execution, promotions, and shelf visibility.
   • Partner with sales teams to align marketing plans with customer needs.
4. Market & Consumer Insights:
   • Analyze market trends, competitor activity, and consumer behavior to identify growth opportunities.
   • Use insights to guide product innovation, pricing, and market expansion.
5. Team Leadership & Collaboration:
   • Lead and mentor the marketing team to deliver high performance.
   • Work closely with Sales, R&D, Supply Chain, and Finance to execute marketing plans smoothly.

Qualifications & Experience:

• Bachelor's degree in Marketing, Business, or related field (MBA preferred).
• 15+ years of FMCG marketing experience.
• Strong background in Trade Marketing, Branding, and Category Management.
• Leadership skills with the ability to manage teams and collaborate across departments.
• Analytical mindset with problem-solving skills.
• Experience in digital marketing, shopper marketing, or omnichannel strategies is a plus.

Key Skills:

• Strategic thinking & business understanding
• Strong negotiation & communication
• Consumer & market-focused
• Leadership & team development
• Innovative & adaptable
• Results-driven with strong execution

Benefits: Attractive Salary + Benefits