Director of Sales & Marketing

Shangri-La Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading luxury hotel in Dubai is seeking a Director of Sales & Marketing to drive revenue growth and enhance brand positioning. The ideal candidate will have a proven track record in commercial success, strong leadership skills, and expertise in digital marketing. This role involves collaborating with various teams and fostering relationships with key stakeholders while ensuring high standards of hospitality.

Qualifications

• Proven track record in driving commercial success in a 5-star luxury hotel.
• Experience in UAE and GCC markets preferred.

Responsibilities

• Develop and implement sales and marketing strategies aligned with business goals.
• Lead commercial initiatives across all channels.
• Monitor market trends and adjust strategies proactively.

Skills

Leadership

Digital Marketing

Commercial Acumen

Networking

Tools

CRM Platforms

AI Tools

Job description

Shangri-La Dubai

The award-winning Shangri-La Dubai offers luxurious accommodation, exceptional dining, and gracious hospitality in the heart of one of the world's most dynamic cities.

The hotel’s 302 rooms, serviced apartments, residences, and offices offer a combination of traditional luxury and modern functionality. Fantastic views and thoughtfully selected furnishings create an experience of unparalleled style and comfort.

As Director of Sales & Marketing, we rely on you to:

• Develop, implement, and continuously refine a forward-looking sales and marketing strategy aligned with Shangri-La’s brand positioning and business goals.
• Drive sustainable and profitable revenue growth across all business segments, including rooms, catering, residences, serviced apartments, retail leasing, and ancillary services.
• Lead integrated commercial initiatives across all channels, ensuring a dynamic balance between direct, indirect, digital, and traditional sales strategies.
• Monitor and interpret local, regional, and global market trends, political and economic developments, and competitor activity to proactively adjust strategy and seize new opportunities.
• Build, inspire, and mentor a high-performing, agile commercial team, fostering a culture of ownership, innovation, collaboration, and excellence.
• Leverage CRM platforms, digital marketing tools, and AI-driven insights to optimize customer acquisition, retention, and personalization strategies.
• Play an active role in supporting the hotel’s phased renovation and repositioning project, ensuring commercial activities align with the evolving product and brand narrative.
• Champion the hotel’s marketing communications, public relations, brand integrity, and online presence, ensuring consistent, compelling storytelling across all guest touchpoints.
• Foster strong relationships with key corporate clients, travel trade partners, diplomatic missions, and high-net-worth individuals, enhancing Shangri-La Dubai’s market influence.
• Collaborate closely with the Regional Commercial Leadership Team, the General Manager, and Executive Committee colleagues to drive enterprise-wide business success.
• Demonstrate compassionate leadership, emotional intelligence, and cultural sensitivity, creating an inclusive and empowering environment for team members from diverse backgrounds.
• Ensure revenue targets, guest engagement scores, and brand standards are met or exceeded consistently, while maintaining Shangri-La's reputation for legendary hospitality.
  
  

We Are Looking For Someone Who

• Has a proven track record of driving commercial success, revenue growth, and brand repositioning in a leading international 5-star luxury hotel, preferably with experience in UAE and GCC markets.
• Brings strong expertise in digital marketing, CRM, loyalty programs, and the innovative use of AI tools for business intelligence, personalization, and revenue optimization.
• Has hands-on experience supporting hotel renovations and repositioning projects, with a deep understanding of how commercial strategy must evolve during asset transformation phases.
• Demonstrates outstanding leadership skills, balancing strategic vision with day-to-day agility, and motivating diverse teams toward shared goals.
• Leads with compassion, emotional and cultural intelligence, and by setting high standards for integrity, respect, and professionalism.
• Possesses sharp analytical capabilities, commercial acumen, negotiation prowess, and a relentless drive for results.
• Networks naturally, building strong, meaningful relationships with clients, partners, and stakeholders.
• Embodies Shangri-La’s values of humility, respect, courtesy, sincerity, and helpfulness.
• Is entrepreneurial, courageous, and forward-thinking, always willing to challenge the status quo in the pursuit of excellence.