Customer Data Analyst

Confidential; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Customer Data Analyst to spearhead innovative campaigns that drive growth and enhance guest experiences. This role is pivotal in transforming customer data into actionable insights, utilizing advanced segmentation and predictive modeling to optimize engagement and retention. The ideal candidate will possess a blend of data analytics and digital marketing expertise, ensuring alignment with business objectives. Join a forward-thinking team dedicated to AI-driven personalization and make a significant impact on customer loyalty and lifetime value. This position offers a dynamic work environment where creativity and analytical skills thrive.

Benefits

Health Insurance

Flexible Working Hours

Professional Development Opportunities

Annual Performance Bonus

Team Building Activities

Qualifications

• Bachelor’s degree in IT, Data Analytics, or similar field required.
• Proficiency in CRM tools and campaign management systems essential.
• Strong analytical skills and experience with data-driven marketing.

Responsibilities

• Lead and optimize multi-channel campaigns to drive engagement.
• Analyze campaign performance and generate actionable insights.
• Manage CRM strategies focusing on customer acquisition and retention.

Skills

Data Analytics

Digital Marketing

Customer Segmentation

Campaign Management

A/B Testing

Stakeholder Engagement

Project Management

Communication Skills

Education

Bachelor's degree in Information Technology

Bachelor's degree in Data Analytics

Bachelor's degree in Statistics

Tools

Google Analytics

Salesforce Marketing Cloud

Adobe Campaign

Power BI

Tableau

Adobe Suite

Job description

Customer Data Analyst will lead the planning and execution of campaigns, focusing on driving growth, enhancing guest experience, and ensuring alignment with business objectives. This role will transform customer data into actionable insights, leveraging segmentation, predictive models, and performance dashboards to optimize customer engagement, retention, and lifetime value. The ideal candidate will combine expertise in data analytics and digital marketing, with a strong ability to communicate insights to diverse stakeholders. This position offers an exciting opportunity to contribute to AI-driven personalization and guest engagement.

Job Scope

1. Lead, design & optimize targeted multi-channel campaigns to drive engagement and business growth.
2. Oversee the creation and automation of compelling campaigns across all digital channels, ensuring seamless customer experiences.
3. Design and execute A/B tests to evaluate CRM campaign effectiveness and continuously optimize targeting and messaging strategies.
4. Manage digital communication initiatives to enhance customer engagement, maintain brand consistency, and elevate the overall guest experience.
5. Segment customer data and build predictive models to support personalized marketing, upsell/cross-sell initiatives, and churn reduction strategies.
6. Conduct campaign performance analysis and generate actionable insights to inform future initiatives.
7. Implement and optimize CRM strategies focused on personalization, customer acquisition, retention, and fostering long-term guest loyalty.
8. Ensure adherence to data protection regulations (e.g., GDPR, copyright, and data privacy laws) in all CRM activities.
9. Follow brand guidelines for external communications.
10. Review all marketing briefs & materials to ensure consistency.
11. Develop and maintain strong relationships with internal and external stakeholders.
12. Collaborate with marketing, sales, and product teams to align CRM insights with business objectives and drive measurable outcomes.
13. Address stakeholder concerns and feedback promptly to support successful campaign delivery.
14. Develop and lead data-driven strategies to enhance customer engagement, retention, and lifetime value across multiple channels.
15. Utilize campaign management platforms, Google Analytics, and reporting tools to monitor, analyze, and report on digital performance, ensuring continuous improvement and alignment with strategic goals.
16. Use SQL, Excel, or BI platforms (e.g., Power BI, Tableau) to extract and analyze CRM data.
17. Generate key insights and actionable recommendations based on data analysis.
18. Produce recurring reports with high accuracy and timely delivery.
19. Monitor CRM performance metrics and KPIs, delivering regular reports and recommendations to senior leadership.
20. Oversee data quality and integration efforts, ensuring consistent and accurate customer data across platforms and systems.
21. Research latest industry trends and best practices in guest experience; recommend improvements to drive engagement and revenue growth.
22. Attend industry events and training sessions to stay current and bring innovation to the role.
23. Manage documentation and ongoing optimization of processes and the guest's digital journey.
24. Continuously enhance digital communications across multiple channels based on performance insights and guest behavior data.

Requirements

• Bachelor’s degree or equivalent in Information Technology, Computer Science, Data Analytics, Statistics, Business, AI.
• Proficiency in using platforms such as Adobe Suite, campaign management systems (e.g., Emarsys, Salesforce Marketing Cloud, Adobe Campaign), and CRM tools.
• Experience with data analytics platforms (e.g., Google Analytics, dashboards) to track and optimize campaign performance.
• Familiarity with AI-driven marketing tools and automation platforms to enhance personalization and campaign impact.
• Hands-on experience in developing and executing digital CRM campaigns across multiple channels.
• Prior experience in customer data management and campaign planning.
• In-depth knowledge of CRM best practices and digital campaign optimization.
• Strong skills in customer segmentation, personalization, and behavioral targeting.
• Proficient in English and Arabic (spoken and written).
• Technical understanding of HTML/CSS for email and web-based communications.
• Strong planning and organizational capabilities.
• Excellent interpersonal and communication skills.
• Campaign management and execution expertise.
• Project management skills.
• Effective stakeholder engagement and negotiation experience.