Head of Marketing

Peergrowth; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the fashion industry is seeking a dynamic Head of Marketing to spearhead their brand strategy. The successful candidate will be responsible for innovative storytelling, digital marketing, and enhancing brand visibility across multiple platforms. This role requires a strong leader with extensive experience in marketing and a passion for fashion.

Qualifications

• Minimum 8-10 years of marketing experience, with at least 3 years in a senior role.
• Proven track record in building and scaling fashion/lifestyle brands.
• Strong creative vision with an eye for fashion and digital aesthetics.

Responsibilities

• Develop and execute a comprehensive marketing strategy.
• Lead all aspects of digital marketing with a focus on social media.
• Analyze marketing performance metrics and optimize campaigns.

Skills

Social media strategy

Content marketing

Influencer collaboration

Leadership

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Fashion, or a related field

Master's degree (preferred)

Tools

Meta Business Suite

Google Analytics

Canva/Adobe Suite

Job description

We are looking for a dynamic and creative Head of Marketing to lead the brand's marketing strategy, with a sharp focus on brand building, digital storytelling, and social media excellence. As the marketing lead, you will be responsible for shaping our brand identity, creating impactful campaigns, and driving engagement across all platforms to grow a loyal customer base.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with the brand's vision and business goals.
• Elevate brand positioning through innovative storytelling, campaign creation, and partnerships.
• Lead all aspects of digital marketing with a heavy focus on social media platforms (Instagram, TikTok, YouTube, etc.).
• Drive influencer marketing, PR collaborations, and content initiatives that strengthen brand affinity and visibility.
• Oversee photo shoots, lookbooks, and creative content that aligns with brand aesthetics.
• Analyze marketing performance metrics and optimize campaigns based on insights.
• Manage and mentor the marketing team and collaborate with cross-functional teams (Product, Sales, E-commerce).
• Stay on top of fashion trends, consumer behavior, and competitive landscape to keep the brand culturally relevant.

Requirements:

• Bachelor's degree in Marketing, Communications, Fashion, or a related field (Master's is a plus).
• Minimum of 810 years of marketing experience, with at least 3 years in a senior marketing role within the fashion, lifestyle, or retail industry.
• Proven track record in building and scaling fashion/lifestyle brands.
• Expertise in social media strategy, content marketing, and influencer collaboration.
• Strong creative vision with an eye for fashion, design, and digital aesthetics.
• Excellent leadership, communication, and project management skills.

Preferred Qualifications:

• Experience in both offline (retail, events, PR) and online (e-commerce, digital marketing) channels.
• Hands-on experience with tools like Meta Business Suite, Google Analytics, Canva/Adobe Suite, and influencer platforms.
• A personal passion for fashion and an understanding of today's fashion consumer.