Online Marketing Specialist

Dreame Technology; United Arab Emirates; On-site; AED 50,000 - 70,000; Full time

Job summary

A leading company in Dubai is looking for an Online Marketing Specialist with 2-4 years of experience in digital marketing. The role involves managing online campaigns, engaging with Arabic-speaking audiences, and optimizing digital channels to enhance brand visibility and conversions. Ideal candidates should be fluent in Arabic and English, with strong skills in SEO, social media marketing, and content creation.

Qualifications

• 2-4 years of experience in digital marketing, online advertising, or social media management.
• Fluent in Arabic (writing & speaking) and English.

Responsibilities

• Develop and implement online marketing strategies to increase brand visibility.
• Manage SEO, SEM, PPC, and social media advertising campaigns.
• Write and translate high-quality Arabic content for marketing materials.

Skills

Digital Marketing

SEO

Social Media Marketing

Content Creation

Copywriting

Education

Bachelor's degree in marketing

Bachelor's degree in Digital Media

Bachelor's degree in Communications

Tools

Google Analytics

Meta Business Suite

Job description

Location: Dubai, UAE

Department: Marketing

Reports To: Regional Director MEA

Job Summary:

We are seeking a highly skilled Online Marketing Specialist with expertise in digital marketing to enhance our brand's online presence. The ideal candidate will have 2-4 years of experience in managing digital campaigns, social media marketing, SEO, and content creation. This role involves executing online marketing strategies, optimizing digital channels, and engaging with Arabic-speaking audiences to drive brand awareness and conversions.

Key Responsibilities:

• Develop and implement online marketing strategies to increase brand visibility and lead generation.
• Manage SEO, SEM, PPC, and social media advertising campaigns to maximize engagement and ROI.
• Optimize website content, landing pages, and digital ads for Arabic and English audiences.
• Create, manage, and grow social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.) with Arabic and English content.
• Develop and schedule engaging posts, stories, and interactive content tailored to Arabic-speaking audiences.
• Monitor audience engagement, respond to inquiries, and analyze social media performance.
• Write and translate high-quality Arabic content for social media, websites, blogs, and marketing materials.
• Develop compelling Arabic ad copies, email campaigns, and promotional content.
• Ensure brand consistency and cultural relevance in all Arabic communication.
• Manage and optimize online store listings on e-commerce platforms (Amazon, Noon, etc.).
• Execute Google Ads, Facebook Ads, and influencer marketing campaigns targeting Arabic-speaking customers.
• Track, measure, and analyze campaign performance to enhance digital marketing strategies.
• Conduct market research on Arabic-speaking audiences, trends, and competitors.
• Use analytics tools (Google Analytics, Meta Business Suite, etc.) to track and report performance metrics.
• Provide insights and recommendations for improving online engagement and conversion rates.

Requirements:

• Bachelor's degree in marketing, Digital Media, Communications, or a related field.
• 2-4 years of experience in digital marketing, online advertising, or social media management.
• Fluent in Arabic (writing & speaking) and English.
• Proven experience in SEO, PPC, Google Ads, and social media marketing.
• Strong copywriting skills in Arabic for marketing campaigns and content creation.
• Knowledge of email marketing, influencer collaborations, and online branding.
• Familiarity with Google Analytics, Meta Business Suite, and e-commerce platforms.
• Ability to multitask, work in a fast-paced environment, and meet deadlines.

Preferred Qualifications:

• Experience in digital/e-commerce marketing for the GCC region.
• Knowledge of website CMS.
• Strong analytical and creative problem-solving skills.