Senior Marketing Manager - Restaurants & Promotions

Deliveroo; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative marketing strategies focused on enhancing restaurant partnerships and promotions. This role involves developing impactful marketing plans, managing promotional calendars, and utilizing data insights to drive customer engagement and retention. With a dynamic team environment and a commitment to employee welfare, this position offers a unique opportunity to shape marketing initiatives and contribute to significant growth. If you're passionate about marketing and thrive in fast-paced settings, this role is perfect for you.

Benefits

Annual holiday leave

Work visa support

Medical insurance

Annual home flight tickets

Free Deliveroo Plus

Maternity & Paternity benefits

End-of-year parties and social events

A fun and dynamic team environment

Qualifications

• 5-7 years of marketing experience in complex organizations.
• Strong project management and coordination skills.

Responsibilities

• Oversee marketing strategies for restaurant partnerships.
• Leverage data insights to inform marketing decisions.

Skills

Team Management

Project Management

Data Analysis

Marketing Strategy

Consumer-Centric Approach

Education

Bachelor's Degree in Marketing or related field

Job description

Senior Marketing Manager - UAE

Restaurants, Promos, and Data Science

Summary

The Senior Marketing Manager at Deliveroo is responsible for overseeing marketing strategies and initiatives related to managing restaurant partnerships and promotions. The role involves developing and executing marketing plans for joint business partners, managing the restaurant promotion calendar, and coordinating cross-functional promotions.

Restaurant Marketing

• Develop joint marketing plans with key, exclusive restaurant partners to enhance customer engagement.
• Implement best practices with commercial teams (restaurant account management) to ensure smooth campaign launches and task completion.
• Lead development of marketing templates and best practices based on previous campaign data to support restaurant promotions.
• Manage the restaurant promotion calendar in collaboration with the Director of Growth and Director of Restaurants.

Promotions

• Manage and advise on cross-functional growth promotions aimed at customer acquisition, retention, and increasing order frequency (5GB / ULT).
• Drive the strategy for new customer acquisition promotions to increase platform growth.
• Collaborate closely with the Director of Growth, Director of Grocery and Retail, and other stakeholders to execute campaigns effectively.
• Partner with the Senior Marketing team for Grocery and Retail to develop customer promotions that support vertical adoption and retention.

Data Science

• Leverage data insights to inform marketing strategies and decision-making.
• Forecast costs and uplift percentages for upcoming campaigns based on historical data.
• Collaborate with the F&S team to identify trends, customer behaviors, and market opportunities.
• Implement data-driven initiatives to optimize ROI and drive growth in orders, new customer acquisition, and retention.

Team Management

• Lead and mentor a Senior Marketing Associate.
• Foster a collaborative and innovative team environment focused on marketing excellence.
• Coordinate with CRM, digital media, and brand teams to develop effective media plans and creative content.

Cross-functional Collaboration

• Work closely with teams across product, operations, and finance to align marketing campaigns (5GB / ULT).

Qualifications, Education & Experience

• Experience in team management.
• 5-7 years of marketing experience.
• Experience working within complex organizational structures.
• Operational campaign management experience.
• Fluent in English; Arabic is a plus.
• Strong project management and coordination skills.
• Team player mindset.

Skills & Competencies

• Consumer-centric and data-driven approach.
• Ability to stay updated on market trends and competition.
• Flexibility and adaptability to a fast-paced environment.

Benefits and Diversity

• Annual holiday leave
• Work visa support
• Medical insurance
• Annual home flight tickets
• Free Deliveroo Plus
• Maternity & Paternity benefits
• End-of-year parties and social events
• A fun and dynamic team environment

At Deliveroo, we prioritize our people’s welfare and offer a comprehensive benefits package covering health, family, finance, community, and growth. Please review our candidate privacy policy for more information.