Senior Marketing Executive-Shopper Marketing (FMCG Promotion)

Reed Recruitment Middle East; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in Dubai is seeking a Marketing Executive to enhance their promotional marketing efforts. The role involves overseeing solution launches, developing sales tools, and coordinating marketing strategies to drive profitability and customer engagement. Ideal candidates should have a background in commerce and marketing, with a strong analytical mindset and proficiency in project management tools.

Qualifications

• At least 4 years of proven experience in operational marketing and project management.
• Experience in shopper marketing, FMCG, or retail industries is advantageous.

Responsibilities

• Oversee new solution launches and existing solution upgrades.
• Develop a comprehensive sales toolkit to market solutions efficiently.
• Lead campaign and corporate communication efforts.

Skills

Analytical Skills

Interpersonal Skills

Proactive Attitude

Education

Higher education in Commerce and Marketing

Tools

MS Office

Project Management Tools

Adobe Creative Suite

Canva

Job description

Reed Recruitment is currently looking for a Marketing Executive for an advertising service company in Dubai, specializing in promo marketing.

Purpose of the Role:

The marketing executive will be responsible for the company's offerings, campaign execution, and corporate communication as part of the marketing team.

Roles and Responsibilities:

• Oversee new solution launches and existing solution upgrades.
• Develop a comprehensive sales toolkit to market solutions efficiently and profitably.
• Track company solutions' performance through dashboards and KPIs.
• Liaise with external vendors, agencies, and partners to enhance solution performance and profitability.
• Master platforms (ZaQi & Adictiz) and participate in developing new features, data management, and market research.
• Analyze data on solutions' performance and use insights to refine marketing strategies and decision-making.
• Conduct market research to identify trends, customer preferences, and competitor activity.
• Share acquired knowledge within sales and marketing teams.
• Design, plan, and execute trade marketing retailer events from concept to closing reports.
• Assist in planning and executing corporate events.
• Prepare business reviews and workshops for major key clients.
• Coordinate major tender processes.
• Collaborate with internal teams (sales, creative, operations) to align marketing efforts with company goals.
• Lead campaign and corporate communication efforts (social media content, newsletters, events).
• Participate in annual budget analysis and provide recommendations.

Requirements:

• Higher education in Commerce and Marketing.
• At least 4 years of proven experience in operational marketing and project management; experience in shopper marketing, FMCG, or retail industries is advantageous.
• Passionate about marketing, brands, and customer engagement.
• Strong analytical skills with a data-driven approach.
• Curious, rigorous, tenacious, with good interpersonal skills.
• Proactive attitude with ability to thrive in a collaborative team environment.
• Proficiency in MS Office and project management tools (Trello, Asana); knowledge of design tools like Adobe Creative Suite or Canva is a plus.