Category Marketing Manager

شركة المراعي; Dubai; On-site; AED 80,000 - 150,000; Full time

Job summary

An established industry player in the FMCG sector is seeking a dynamic Category Marketing Manager to drive growth in their beverage category across the UAE and GCC. This role involves leading product development, establishing strategic visions, and building a high-performance team. With a proven track record in brand management and a passion for innovation, you will have the opportunity to make a significant impact in a competitive market. Join a multinational team dedicated to excellence and growth in the food and beverage industry.

Qualifications

• 15 years of marketing/brand management experience in FMCG.
• 8 years of managerial experience in Marketing/Brand Management.

Responsibilities

• Lead the development and growth of the beverage category.
• Establish strategic vision and achieve company goals.

Skills

Marketing Strategy

Brand Management

Creative Thinking

Leadership

Communication Skills

Education

Bachelor’s degree in Marketing

Job description

The Company

Almarai is the world’s largest vertically integrated dairy company and the region’s largest food and beverage manufacturing and distribution company. Headquartered in the Kingdom of Saudi Arabia, Almarai Company is ranked as the #1 FMCG Brand in the MENA region and is market leader in all its categories across the GCC. Almarai currently employs over 40,000 employees servicing some 220,000 retail outlets and has reported net income of SAR 2.31 billion on sales of SAR 20.97 billion in 2024.

An aggressive expansion program together with acquisitions in new vertical markets have created an exciting opportunity to join a dynamic multinational team dedicated to furthering growth plans for the group.

Job Title: Category Marketing Manager (Beverage) Location: Dubai

Core Purpose of the Job:

Lead the development and growth of the designated beverage category and projects in the UAE and in the GCC region, which includes both existing and new product development. Establish the strategic vision and lead the organization to realize the five-year plan through annual marketing planning and achieving the company’s overall goals and objectives. Identify attractive new market segment opportunities, maintain a strong innovation pipeline, and develop a high-performance team.

Academic/Professional Qualifications:

• Bachelor’s degree with a marketing specialization.

Professional Experience:

• Overall, 15 years of marketing and/or brand management experience with a reputable FMCG company in the Middle East (Essential).
• 8 years of managerial experience in Marketing and/or Brand Management (Essential).
• Proven track record of delivering results in a competitive environment (Essential).
• Proven track record in building brands and launching new products (Essential).
• Experience with beverage projects, specifically in can lines (Essential).
• Previous experience working in the Middle East or North Africa (Essential).
• Previous experience with an international FMCG, particularly within the Food/Beverage sector (Desirable).

Competencies:

• Creative & innovative thinking
• Leadership skills
• Planning & organizing
• Excellent communication & interpersonal skills
• Ability to provide timely feedback on competitors’ activities
• Team building & leading

If you are a dynamic and experienced marketing professional with a passion for driving category growth, apply now to join our team and make a significant impact!