Marketing Specialist

ALFAHIM; Abu Dhabi; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Marketing Specialist to drive innovative marketing campaigns for Commercial Vehicles. In this dynamic role, you will craft compelling communication strategies to engage existing and potential customers while enhancing brand loyalty through effective loyalty programs. Collaborating closely with sales and marketing teams, you will develop impactful digital marketing mechanisms and execute engaging events. If you are passionate about marketing and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• 5+ years in Marketing, with 2 years in marketing campaigns.
• Experience in copywriting and CRM agencies preferred.

Responsibilities

• Oversee marketing campaigns for Commercial Vehicles to engage customers.
• Develop customer communication strategies and loyalty programs.

Skills

Marketing Strategy

Customer Relationship Management

Digital Marketing

Copywriting

Event Management

Education

Bachelor's Degree in Marketing

Job description

JOB PURPOSE:

Oversee and drive marketing campaigns for Commercial Vehicles to develop communication with existing customers, prospects and lost customers with relevant messages to ensure the highest response rate and engagement of the targeted segment.

Accountabilities:

• Planning & Budget: Develop and update Commercial Vehicles marketing plan in coordination with the line manager and central Marketing team to ensure alignment with department's annual budget and plans. Ensure the marketing plans are executed within budget in a timely manner, according to the customer lifecycle communication plan.

• Customer Communication: Develop new mechanisms, update & enhance Customer Relationship Management processes and marketing strategies to target the relevant segment. Work closely with the marketing and sales teams as subject matter expert to define messages related to customer communication being sent through marketing channels.

• Direct Marketing Campaigns: Develop & implement new and relevant digital marketing mechanisms through liaising with business units to achieve their relevant targets, oversee and manage copywriting English & Arabic to online E-shots, e-newsletters, and direct mailers.

• Loyalty Programs: Acquire new partners and offer mechanisms to enhance retention & acquisition rate of members. Expand the network of partners for benefits program to ensure the program remains appealing to the customer and increases brand loyalty.

• Event Management: Develop and execute relevant events for existing customers in line with the marketing roadmap. Manage the execution of business to business events that include principals, management and dealers.

• Reports: Prepare monthly performance reports for business units detailing campaign performance, highlights potential issues, opportunities and make recommendations.

Job Specific Information

• Marketing Specialist will work closely with Commercial Vehicles line management and central marketing function, catering to heterogonous segment of customers.

Qualification (e.g. Academic Qualification, Certifications, Licenses)

• Bachelor's Degree in marketing.

Experience

• 5 years of minimum experience in Marketing; out of which 2 years should be in marketing campaigns e.g. email, mail, SMS, telemarketing etc.
• Experience in copywriting & CRM agencies is preferred.

Core Competencies

• Communicate with Impact
• Demonstrate Teamwork
• Take Analytical Action
• Deliver Results
• Develop Oneself
• Show Adaptability
• Win with Customers