Senior Marketing & Social Media Executive

Mercato Shopping Mall; United Arab Emirates; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading shopping mall in Dubai is seeking a Senior Marketing & Social Media Executive to drive innovative marketing campaigns. The ideal candidate will blend creativity with analytics, managing content across multiple platforms and collaborating with influencers. This role requires a hands-on approach to content creation, strategy implementation, and performance analysis, ensuring alignment with the mall's vision and goals. If you're passionate about marketing and eager to make an impact in a dynamic environment, we want to hear from you!

Qualifications

• Minimum 5 years of hands-on experience in marketing and social media.
• Strong proficiency in shooting and editing content.

Responsibilities

• Manage content calendar and social media platforms.
• Analyze performance using Google Analytics and Meta.
• Coordinate with agencies for visual assets.

Skills

Content Creation

Social Media Management

Data Analysis

Project Management

Tools

Meta Suite

Canva

Capcut

Google Analytics

Job description

We are hiring: Senior Marketing & Social Media Executive

Dubai, UAE | Full-Time | Immediate Start

We're looking for a creative marketing professional to join our team and manage content and campaigns for Mercato Mall and Town Centre Jumeirah. This is a hands-on role for a hybrid marketer, someone who blends compelling storytelling with a data-driven mindset and can own marketing campaigns from strategy to shooting Reels. You should be just as comfortable behind the camera as you are behind an analytics dashboard.

What You'll Be Doing:

Social Media & Content Creation

• Own the content calendar and manage platforms (Instagram, TikTok, Facebook, etc.)
• Develop and implement comprehensive social media strategies
• Shoot, edit & publish content (especially Reels & Stories) while coordinating with the videographer for mall events and larger campaign shoots
• Jump on trends and create scroll-stopping content
• Collaborate with influencers and creators to amplify our campaigns
• Engage daily with the community (DMs, comments, mentions)

Marketing Campaigns & Events

• Assist with executing 360 campaigns (online & on-ground)
• Coordinate with agencies and creatives for visual assets

Assist with obtaining online government permits and coordinating tenant collaborations

Digital Marketing & Reporting

• Analyze performance (Google Analytics, Meta, email stats)
• Track influencer content & ROI
• Assist with paid media (Meta Ads, Google Ads)
• Coordinate with the website development team to ensure timely updates of banners, blogs, and campaign landing pages

Internal Collaboration

• Communicate key aspects of the marketing plan to tenants, partners, leasing, and property operations, and coordinate offers, promotions, and in-store support to ensure alignment and timely execution.
• Support loyalty campaigns with compelling content

Qualifications & Requirements:

• Minimum 57 years of hands-on experience in marketing, content creation and social media (experience in retail/Malls is a plus)
• Strong proficiency in shooting and editing content (Reels, TikToks, etc.)
• Proficient with Meta Suite, Canva, Capcut, Google Analytics, and email marketing tools
• Highly organized, creative, and data-driven, with a strong awareness of current trends
• Exceptional project management and multitasking abilities, with meticulous attention to detail
• Fluency in English (Arabic is a plus)
• Strong understanding of digital marketing principles, including email marketing, paid advertising, SEO, and content marketing
• In-depth knowledge of social media platforms, tools, and analytics, with proven experience in managing social media accounts

Why Join Us

We're a growing, collaborative team that believes in creativity with purpose blending content and strategy to create campaigns people remember.