Senior Marketing Manager - Visa Commercial Solutions CEMEA

Visa; Dubai; Hybrid; USD 80,000 - 120,000; Full time

Job summary

An established industry player is seeking a Regional Senior Manager for the CEMEA region to lead innovative marketing strategies. This role focuses on connecting regional product strategies with effective marketing tactics to drive sales success. You will collaborate with cross-functional teams, develop compelling value propositions, and engage clients through strategic campaigns. If you thrive in a dynamic environment and have a passion for B2B marketing, this opportunity offers the chance to make a significant impact on the company's growth and success in the region.

Qualifications

• 8+ years of relevant experience in marketing or product management.
• Strong analytical and strategic thinking skills.

Responsibilities

• Develop regional marketing strategies to achieve business goals.
• Lead marketing initiatives and collaborate with global teams.

Skills

Strategic Marketing

B2B Marketing

Product Management

Communication Skills

Analytical Skills

Team Collaboration

Education

Bachelor's Degree

Master's Degree

Job description

Job Description

The Visa Commercial Solutions (VCS) Marketing team at Visa is a dynamic and dedicated team with a strong focus on performance. Our mission is to lead and execute marketing strategies to raise awareness and generate demand through the creation and curation of Product and B2B Marketing Strategies. Success is achieved through collaboration with cross-functional teams across Visa to accelerate product and solution adoption, migration, and retention, ultimately driving business growth.

Visa Commercial Solutions offers more than 50 solutions that streamline payments, manage expenses, improve cash flow, optimize working capital, and simplify procurement processes for businesses of all sizes, from large corporates to small businesses, to governments.

Role Summary

As the Regional Senior Manager for the CEMEA region based in Dubai, you will report to both the B2B Marketing Head of CEMEA and the Global Head of Marketing for VCS. You will be responsible for leading regional marketing programs for Visa's Growth Engine in the CEMEA region. In this role, you will connect our regional product strategy to the tactics required to drive success in sales and marketing. Utilizing strategic insights and data, you will develop positioning, value propositions, and messaging that resonate with buyers, enabling our sales teams to thrive. You will collaborate with global and regional communication teams to design, develop, and deliver innovative programs and marketing initiatives to achieve CEMEA's objectives.

Key Responsibilities

• Be a strategic leader:
• Develop regional marketing strategies in close collaboration with global, regional, and sub-regional teams to engage clients and achieve Visa's business and marketing goals.
• Become an expert on target audiences, advocate for them within Visa, understand their buying criteria, and use these insights to develop compelling value propositions and messaging.
• Create marketing materials that clearly articulate value propositions, positioning, and messaging, and activate experiential strategies aligned with regional priorities.
• Lead, direct, and manage agencies to accomplish strategic marketing projects that support business objectives and drive tangible outcomes.

• Drive Visa Commercial Solution ecosystem awareness, thought leadership, and client/industry engagement:
• Collaborate with Global Product & B2B Marketing to shape industry thought leadership content and promote it across B2B ecosystem audiences.
• Partner with regional Communications leads to plan and execute thought leadership programs with media partners.
• Strategically plan and execute key client/industry events designed to engage the target market through rich content and experiences, positioning Visa as the partner of choice and driving demand for our commercial solutions.
• Deploy B2B awareness and lead generation campaigns targeting Financial Institutions, FinTechs, BPSPs, Strategic Partners, Large/MidMarket Commercial Accounts, SMBs, and Government Institutions.
• Localize, build, and deploy sales enablement content to assist Visa Commercial Solution product and sales teams in engaging clients and partners.
• Localize, launch, and own channel content to support B2B campaigns.
• Develop and activate marketing strategies and events to support an always-on content strategy, building awareness and driving demand.
• Accelerate end-user adoption and usage by leading client marketing initiatives aligned with VCS and AE teams, supporting cardholder activation, acquisition, and usage for market-wide campaigns and issuers. Partner closely with country Client Marketing teams on best practices.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications

Basic Qualifications

• 8 or more years of relevant work experience with a Bachelor Degree or at least 5 years of experience with an Advanced Degree (e.g., Masters, MBA, JD, MD) or 2 years of work experience with a PhD.

Preferred Qualifications

• Minimum 10 years of progressively responsible business experience in Marketing, Product Management, or B2B Marketing.
• Experience in developing and managing partner programs is a plus.
• Strategic thinker with a results-oriented mindset, approaching challenges with thoughtfulness, drive, and urgency.
• Audience-focused mindset with a proven track record of discovering key insights.
• Strong executive presence with highly effective written and verbal communication skills, including impactful presentation abilities.
• Team player who adds energy, ideas, and fun to the team and corporate culture.
• Strong planning, organizational, and problem-solving skills.
• Solid financial and analytical acumen with a strong ROI orientation.
• Data-driven and analytical capability to yield insights for decision-making.
• Regional sensibilities and an empathetic outlook to work well with other markets and cultures around the world.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work

No

Employment Type

Full-time