Canonical is looking for regional marketing specialists who will be responsible for developing long-term marketing strategy and executing campaigns for specific territories across EMEA and Americas across a diverse range of products and industries to support our growth strategy. This is a hands-on, multi-disciplinary and dynamic position, requiring close collaboration with the regional Sales Teams, the Partner & Alliances Teams, Product Teams, and other Marketing functions.
Develop and execute go-to-market strategy for certain industries within the Americas region
Set relevant KPIs for lead generation, demand generation and brand awareness campaigns; monitor and improve them on a regular basis
Build organic and paid campaigns from scratch including crafting strong messaging, and creating visual assets for emails, social media and paid ads in line with canonical’s brand look & feel
Own webinars and regional offline events at all stages from planning to execution including holistic pre- and post-event/webinar strategies, webinar set up, streaming
Experience in B2B marketing for enterprise IT products, SaaS experience…
Experience working with the Americas market including the US, Canada and Latin America preferred
Excellent academic results, with Bachelor’s or equivalent in Business, Marketing, or STEM
Excellent verbal, written, presentation skills in English
Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
Growth mindset – enthusiasm for challenges and work ethic with a ‘can do’ attitude
Objectivity and openness to others’ views while continuously building a positive team spirit