Social Media Marketing Manager | Crypto

MultiBank Group; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

Join a leading financial institution as a Social Media Marketing Manager for their crypto arm. You'll develop and implement social media strategies, engage with communities, and drive brand presence across platforms like TikTok and Instagram. This role offers a dynamic work environment and opportunities for career growth in the innovative crypto sector.

Benefits

Competitive salary and benefits package

Dynamic, fast-paced work environment

Exposure to global markets and innovative technologies

Career growth opportunities

Qualifications

• Proven experience in social media marketing within crypto or fintech.
• Strong portfolio showcasing social media campaigns.
• Excellent writing and communication skills in English.

Responsibilities

• Develop and manage social media strategy for crypto audience.
• Oversee content operations and community interactions.
• Analyze performance and optimize strategies for engagement.

Skills

Social Media Management

Content Creation

Community Engagement

SEO

Analytics

Communication

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in New Media

Job description

Welcome to MultiBank Group; a global financial pioneer established in 2005 in California and now proudly headquartered in Dubai, UAE. We excel in providing cutting-edge trading technology, unparalleled liquidity, and exceptional customer service, offering an extensive range of financial products such as Forex, Metals, Shares, Indices, Commodities, and Cryptocurrency CFDs.

Join our thriving community of over 1 million clients across 90 countries, contributing to a daily trading volume exceeding US$ 18.1 billion. As a heavily regulated (16+ financial regulators across 5 continents), award-winning, and reliable financial institution, MultiBank Group is devoted to innovation, excellence, and empowering our clients to achieve their financial goals. Seize the opportunity to work with a rapidly growing, world-class team spanning more than 20 countries, driven by innovation, collaboration, and customer focus.

We are on a mission to redefine the crypto trading landscape by delivering cutting-edge solutions that combine security, liquidity, and innovation. Now, we're looking for a Social Media Marketing Manager to join the crypto arm of MultiBank Group - MultiBank.io to take our risk management strategy to the next level.

Role Overview:

We are looking for a creative and data-driven Social Media Marketing Manager with proven experience in managing the digital presence of brands within the crypto, blockchain, exchange, or fintech sectors. This role is ideal for someone who is fluent in emerging platforms like TikTok and Snapchat, yet strategic enough to deliver consistent, brand-aligned content across all major social channels including X (Twitter), LinkedIn, Meta, and Instagram.

You will be responsible for leading our social content strategy, driving community engagement, and building a strong online voice for MultiBank.io.

Key Responsibilities:

• Develop, implement, and manage a comprehensive social media strategy tailored to the crypto and fintech audience across TikTok, Snapchat, Meta, X (Twitter), LinkedIn, and Instagram.
• Oversee day-to-day content operations: planning, creating, publishing, and managing community interactions.
• Analyse social media performance using analytics tools and optimize strategies to improve engagement, reach, and conversions.
• Stay current with trends in crypto, blockchain, and social media to create relevant and timely content.
• Collaborate with designers, copywriters, and product teams to ensure content is visually compelling and aligned with brand messaging.
• Engage with influencers, creators, and communities in the Web3 space to expand reach and build relationships.
• Monitor SEO, hashtags, and trends to optimize content for organic growth and visibility.

Qualifications:

• Proven experience as a Social Media Marketing Manager or similar role within the crypto, blockchain, exchange, or fintech industries.
• Strong portfolio or examples of managing social media campaigns and communities in high-growth or digital-first companies.
• Deep understanding of platform-specific strategies, especially TikTok, X (Twitter), and Instagram Reels.
• Familiarity with SEO, hashtags, and analytics-based decision-making.
• Comfortable navigating and engaging in online communities like Discord, Telegram, and Reddit.
• Excellent writing, editing, and communication skills with native-level English fluency.
• Bachelor's degree in Marketing, Communications, New Media, or a related field is preferred.

Benefits:

• The opportunity to lead social strategy for a global, regulated crypto exchange
• A competitive salary and benefits package
• A dynamic, fast-paced work environment in the Web3 and crypto space
• Exposure to global markets and innovative technologies
• Career growth within a high-performing and forward-thinking team

If you're passionate about crypto, driven by innovation, and ready to take full ownership of social media strategy in one of the most exciting sectors globally, apply now to join MultiBank.io as our next Social Media Marketing Manager.