Job Purpose
The Event Sales Manager is responsible for driving sales and revenue through the planning and execution of successful Incentives, Conferences and Social Events. This includes identifying and targeting potential clients within the Sales Manager accounts portfolio, negotiating contracts, and supporting event logistics with the Event Operations Team. Building and maintaining relationships with clients and industry partners is crucial to ensure repeat business and grow the Sales Manager portfolio. The role also involves working closely with partners to build brand awareness for Wynn Al Marjan Island, managing VIP and high-profile guests, and coordinating with various departments to ensure seamless execution of promotional activities and events. Additionally, the role involves representing the resort at trade shows and sales trips, actively prospecting for new business, and creating growth opportunities for department employees
Essential Duties
- Lead Sales and Negotiations: Assess and handle event and group inquiries, negotiate room rates, minimum food and beverage expenditure, and room-to-space ratios to obtain group business and meet individual/department objectives. Identify and capitalize on revenue opportunities for all possible points of sales for the Resort and develop a culture of repeat business with the clients
- Budget Monitoring and Sales Targets: Monitoring group & event budgets ensuring that targets are met with the quarter and the full period of the year
- Cultivate Client Relationships: Develop and grow new and existing relationships within the corporate, association, and incentive markets through proactive prospecting, sales calls, and client engagement activities, including site inspections and on-property client entertainment
- Market Representation: Represent the resort at tradeshows and industry events while upholding five-star standards. Execute strategic plans for the territory with hit lists and annual business plans to measure results
- Product & Client Experience: Continuously innovate and come up with new ideas to propose to internal and external parties. Understand fully the destination to ensure programs and offerings from local DMCs will always feature Wynn Al Marjan Island
- Foster Team Approach: Promote a team-oriented work environment within respective teams by offering guidance and support to team members, including coordinators, to encourage teamwork and ensure all duties meet department and resort standards
- Marketing Collaboration: Collaborating with the marketing team to promote events and increase sales. This includes generating reports on sales performance and recommending improvements
- Industry Networking: Attending industry events and networking opportunities to stay current on trends and build long-lasting relationships with clients
- Additional Duties: Assume other responsibilities as requested by the Director of Event Sales and the VP of Hotel Sales
Education
- Bachelor’s degree required in Hotel Management, Marketing or Business Administration preferred
Experience
- Minimum of 3 years of related experience is required
- Minimum of 5 years of experience in hotel sales
Skills / Knowledge
- Proficiency with MS Office, Delphi and hotel operating systems
- Requires strong communication, analytical, and organizational skills
- Ability to develop and implement long-term strategies that align with company goals
- Ability to achieve established quarterly individual room night goals
- Strong problem-solving skills to address client needs while maximizing company revenue
- Expertise in cultivating and maintaining long-term client relationships