Marketing Manager

Air Arabia; Sharjah; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Marketing Manager to lead innovative strategies that drive brand growth and enhance customer engagement. In this pivotal role, you will create and implement comprehensive marketing plans, manage budgets, and collaborate with cross-functional teams to elevate brand recognition across diverse channels. The ideal candidate will possess a strong background in marketing, particularly within the airline sector, and be adept at developing unique value propositions to attract target audiences. Join this forward-thinking company and contribute to its mission of providing exceptional travel experiences while ensuring cost-effectiveness and brand integrity.

Qualifications

• 5+ years in senior marketing roles, preferably in the airline industry.
• Expertise in developing marketing strategies and managing budgets.

Responsibilities

• Manage and execute marketing strategies to enhance brand awareness.
• Develop multi-channel marketing initiatives and analyze their effectiveness.

Skills

Marketing Strategy

Brand Management

Market Research

Campaign Management

Budget Management

Education

Master’s degree in Marketing

Job description

About the job:

The purpose of this role is to manage, design, implement, and facilitate marketing strategies that support consistent business growth and enhance brand equity and awareness.

Key Accountabilities:

1. Create, manage, coordinate, and execute all marketing strategies and implement tactical plans that meet and exceed company expectations.
2. Develop unique value propositions, business partnerships, and call-to-action advertising targeted towards key customer segments to increase brand awareness.
3. Plan, direct, and implement multi-channel marketing initiatives across advertising sponsorships, PR, direct communications, social media, and web content.
4. Develop analytical reports and processes to support sales programs and demonstrate ROI.
5. Develop innovative strategies with the creative team to attract potential customers.
6. Manage tactical campaigns to generate demand for products/services, increasing sales and revenue, through collaboration with other departments.
7. Manage marketing budgets in tandem with the Head of Sales & Marketing.
8. Conduct and present market research to enhance strategy, planning, and increase brand recognition among target customers.
9. Ensure consistent communication of corporate image, branding, and value proposition.
10. Plan tactical campaigns to increase awareness within the Air Arabia network using new media solutions, combining offline and online channels.
11. Develop, plan, and evaluate comprehensive communication and advertising campaigns that are innovative and cost-effective.

Qualifications:

• Master’s degree in Marketing or related field preferred, with at least 5 years of experience in a senior managerial role.
• Experience in the airline industry in a management role is desirable.

Interested candidates may apply by sending their updated resume.

About The Company

Air Arabia is the Middle East and North Africa’s first and largest low-cost carrier (LCC). We fly to over 65 destinations across the Middle East, North Africa, Asia, and Europe. We offer comfort, reliability, and value for money in air travel. With our value proposition "Pay Less. Fly More," we enable you to fly more often to more places!