Senior Manager - Paid Media

Deriv; United Arab Emirates; On-site; USD 120,000 - 180,000; Full time

Job summary

A leading company in the fintech sector is seeking a Senior Manager for Paid Media to drive the vision and execution of all paid marketing initiatives. This role involves strategic leadership, team development, and managing substantial budgets to achieve high ROI. The ideal candidate will have over 15 years of experience in paid media and a proven track record of success in high-growth environments.

Qualifications

• Minimum 15 years in Paid Advertising and Media.
• Experience managing large teams and budgets over $10M.
• Deep expertise in offline channels and digital marketing.

Responsibilities

• Develop a vision and roadmap for Paid Acquisition.
• Oversee leadership of the Paid Acquisition team.
• Manage multi-million dollar budgets across paid media.

Skills

Leadership

Analytical Skills

Data-Driven Decision Making

Strategic Thinking

Communication

Job description

As the Senior Manager, Paid Media, you will own the vision, strategy, and execution of all paid marketing initiatives, including but not limited to digital and offline advertising (search, social, display, sponsorships, billboards, and lead generation). You will define best-in-class methods, cultivate high performance, and ensure the team is equipped to deliver results that benchmark against the world's top fintech and trading brands. This is a senior leadership role requiring deep expertise, exceptional judgment, and a proven ability to build and lead high-performing teams.

Key Responsibilities

Strategic Leadership:

• Develop a clear vision and actionable roadmap for the Paid Acquisition & Media department, aligned with the company's mission and strategic objectives.
• Challenge the status quo by identifying innovative opportunities, driving change, and making sound decisions for the benefit of customers, employees, and business growth.
• Benchmark departmental performance against global best-in-class organizations, fostering continuous improvement and setting ambitious, pragmatic goals.
  
  

Departmental Excellence:

• Oversee day-to-day leadership of the Paid Acquisition team, covering paid advertising, sponsorships, billboards/out-of-home, and lead generation.
• Set robust processes for campaign management, platform optimization, performance tracking, reporting, and budget utilization across all channels.
• Establish a culture of learning, experimentation, and operational rigor to ensure functional excellence.
  
  

Team Development:

• Develop leaders within your team, actively identifying and fast-tracking high-potential talent for future leadership roles.
• Address employee performance and morale proactively, ensuring a positive, highly motivated, and collaborative team environment.
• Promote professional development through continuous feedback, targeted training, and clear career pathways.
  
  

Business Impact:

• Own and manage multi-million dollar budgets across all paid media channels, ensuring maximum ROI and value delivery.
• Monitor and address risks and opportunities in existing and new markets, guiding the team in expanding and refining acquisition efforts.
• Drive organizational culture and foster effective cross-functional relationships with stakeholders, including Product, Compliance, and Business Leadership.
  
  

Quality & Governance:

• Ensure absolute compliance with internal processes, protocols, industry regulations, and quality standards.
• Leverage data-driven insights for decision-making and continuous optimization of paid initiatives.
  
  

Challenges:

• Navigate an evolving regulatory landscape across multiple geographies, ensuring all paid media activities are compliant with regional financial laws and advertising restrictions.
• Balance aggressive growth targets with highly competitive cost-per-acquisition environments, especially in saturated or restricted markets.
• Integrate and optimize a diverse mix of online and offline paid media channels, including digital platforms, sponsorships, and traditional out-of-home media, delivering cohesive and effective cross-channel strategies.
• Drive acquisition and brand awareness in emerging markets with limited or unreliable digital infrastructure, requiring creative problem-solving and adaptation.
• Manage and motivate a geographically dispersed and culturally diverse team, fostering strong collaboration and maintaining high performance across time zones.
• Overcome measurement and attribution challenges, particularly for offline and multi-touch campaigns, ensuring accurate ROI tracking and insights for continuous optimization.
• Rapidly evaluate and onboard new advertising technologies, media partners, and data analytics tools, ensuring scalable and future-proof paid media operations.
• Maintain competitive intelligence by monitoring global fintech, trading, and financial services competitors, proactively identifying new trends and threats in the paid media space.
• Lead crisis management for reputational or compliance risks arising from paid campaigns in high-scrutiny markets.
• Align paid media strategy with fast-changing company priorities, new product launches, and cross-functional business projects, often managing short timelines and shifting resources accordingly.
  
  

Requirements

Experience & Background:

• Minimum 15 years progressive leadership experience in Paid Advertising, Paid Media, Sponsorship, and Lead Generation for high-growth, performance-driven organizations (Fintech or Financial Markets a plus).
• Track record of success managing large teams and substantial paid media budgets ($10M+), with evidence of substantial contribution to business growth.
• Deep expertise in offline channels (e.g., sponsorship, billboards, OOH), with digital marketing experience as a significant advantage.
• Experience overseeing performance marketing teams and hands-on knowledge of key advertising platforms (Google, Meta, programmatic, etc.), even if not the core focus.
  
  

Leadership & Personal Attributes:

• Visionary, process-oriented, and relentless in pursuing excellence.
• Demonstrated ability to challenge the status quo, make difficult decisions, and drive transformation in large, complex organizations.
• Strong people leader who develops talent, manages performance proactively, and builds high-morale teams.
• Data-driven with outstanding analytical abilities and business acumen.
• Exceptional communication skills with the gravitas to influence at the executive level and represent the company externally