Head of Brand & Marketing

As It Should Be; Al Hiyar; On-site; AED 200,000 - 300,000; Full time

Job summary

Join a principled food company as the Head of Brand & Marketing. Lead brand voice, identity, and creative strategies while launching and growing impactful challenger brands. Enjoy high autonomy and a competitive salary in a fast-paced environment.

Benefits

Competitive salary and bonus structure

High autonomy and full trust

Qualifications

• 8+ years in brand or marketing leadership.
• Proven experience launching and growing challenger brands.

Responsibilities

• Oversee brand voice, identity, and creative across channels.
• Lead digital marketing, content, and performance strategies.

Skills

Leadership

Creative Thinking

Commercial Instincts

Job description

WE'RE NOT LOOKING FOR A MARKETER.

WE'RE LOOKING FOR A BRAND REVOLUNTIONARY.

As It Should Be is an unapologetic food company built on truth, ethics, and full transparency. We make real food—raised right, handled honestly, and built to restore trust in the food system.

Now we’re looking for a Head of Brand & Marketing who’s bold enough to lead that charge.

What You’ll Own

• Brand voice, identity, and creative across all channels
• Digital marketing, content, campaigns, influencer, and community
• Performance marketing and growth strategy
• Creative direction and agency management
• Product storytelling, CX, and customer engagement

Who You Are

• 8+ years in brand or marketing leadership (FMCG, DTC, or consumer brands)
• Proven experience launching and growing challenger brands
• Creative thinker with strong commercial instincts
• Comfortable in fast-paced, high-trust environments
• Obsessed with clarity, authenticity, and impact

What We Offer

• A leadership seat in one of the region’s most principled brands
• Competitive salary and bonus structure
• High autonomy, full trust, and zero corporate drag
• A supply chain worth bragging about—and a story worth telling

Ready to lead a brand that actually stands for something?

Send your CV to [e-mail].