Director, Sales – Groups & Events

Hyde Johannesburg Rosebank; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An exciting opportunity awaits for a dynamic Director of Sales, Groups & Events at a prestigious luxury hotel in Abu Dhabi. This role is pivotal in leading sales efforts for group bookings and events, ensuring the venue becomes the premier destination for various gatherings. You will collaborate with a passionate team to create innovative and personalized event experiences while driving revenue growth. The position offers a chance to shape the guest experience in an environment that celebrates creativity and culture, all while being part of a globally recognized brand that values career growth and inclusivity.

Benefits

Comprehensive healthcare

Competitive salary

Exclusive perks across Ennismore brands

Career growth opportunities

Learning opportunities

Qualifications

• 5+ years in Sales management, with 3 years at Director level in luxury hotels.
• Strong knowledge of Abu Dhabi market and established hospitality network.

Responsibilities

• Develop and implement sales strategies for groups and events.
• Lead a high-performing sales team and build client relationships.
• Manage event proposals and ensure exceptional service delivery.

Skills

Sales Management

Event Planning

Client Relationship Management

Negotiation Skills

Leadership

Financial Acumen

Education

Bachelor's Degree in Hospitality Management or related field

Tools

Event Management Software

CRM Systems (e.g., Opera)

Job description

Company Description

Mondrian is a way of travel. With its groundbreaking design and progressive programming, it is a “must” destination for locals or travellers. Mondrian Hotels can be found in the heart of the most exciting cultural scenes in the world. In every space, against every backdrop, at every event, new perspectives are illuminated. Mondrian embraces creativity with a progressive, forward-thinking approach that experiments with perspective and immerses you in dream-like spaces that reflect the culture of the city it inhabits. Converge with culture, in all its forms, as you enter the bold world of Mondrian. Mondrian provides a playful framework so that guests and locals alike can immerse themselves in the culture of each city it inhabits.

Job Description
What do we expect from you?

Mondrian Abu Dhabi is preparing for an exciting new chapter, and we are seeking an experienced and dynamic Director of Sales, Groups & Events to join our pre-opening team. This critical role will be responsible for leading and driving sales efforts for group bookings and events, ensuring the property becomes a premier destination for meetings, conferences, social gatherings, and other large-scale events. You will work closely with the leadership team to develop strategic sales initiatives, build relationships with key clients, and maximize revenue generation through innovative and personalized event experiences.

How Your Day Looks Like

• Develop and implement the sales strategy for groups and events, ensuring alignment with the overall business goals of Mondrian Abu Dhabi.
• Lead a high-performing sales team focused on groups, events, and catering, establishing clear objectives and performance goals.
• Build and nurture relationships with key clients, event planners, and corporate accounts to drive business for both small and large-scale events.
• Work closely with the marketing and PR teams to promote the venue’s unique event offerings, leveraging digital marketing and social media platforms to maximize visibility.
• Manage and oversee event proposals, contracts, and negotiations, ensuring a seamless experience from initial inquiry through to event execution.
• Identify and target new business opportunities, ensuring a diverse range of clients and events are secured for the hotel.
• Monitor and analyze market trends, competitor activity, and customer feedback to continuously refine sales strategies and ensure business growth.
• Ensure exceptional service delivery and guest satisfaction for all group bookings and events.
• Collaborate with the operations teams to ensure events run smoothly, managing logistics, staff allocation, and guest requirements.
• Develop and manage event budgets, ensuring profitability while maintaining the highest standards of service.

This role requires dynamic sales leadership, a deep understanding of luxury hospitality trends, and a focused, results-oriented approach to identifying and seizing opportunities that drive revenue growth.

Qualifications

• Minimum of 5 years of experience in Sales management, with at least 3 years in a Director-level role, ideally in a luxury or lifestyle hotel environment.
• Experience working in a truly global work environment is essential.
• Prior pre-opening experience is highly desirable.
• Strong knowledge of the Abu Dhabi market and an established network within the hospitality industry.
• Proven ability to generate and drive business for both large and small events.
• Exceptional leadership and team management skills, with the ability to inspire and develop a high-performing team.
• Excellent communication, negotiation, and interpersonal skills, with the ability to build long-lasting client relationships.
• Strong financial acumen, with the ability to manage budgets, control costs, and maximize revenue.
• Experience with event management software and CRM systems (e.g., Opera) is a plus.
• Passionate about delivering unique and memorable guest experiences through events and group bookings.

Additional Information
Why Join Mondrian Abu Dhabi?
Global Presence & Vision

• Become part of a global, innovative, and rapidly growing group, committed not only to building hotels but also to crafting a distinguished global brand.
• Embark on the exciting pre-opening journey of one of the most anticipated luxury hotels in Abu Dhabi.

Creative & Impactful Work

• Shape and refine the guest experience in a hotel that celebrates bold creativity, rich culture, and timeless style.
• Enjoy the opportunity to challenge the norm and thrive in an environment that is both creative and rewarding.
• Collaborate with a passionate team dedicated to curating exceptional hospitality experiences and discovering new, dynamic locations.

Career Growth & Development

• Take advantage of abundant opportunities for career growth within a prestigious global portfolio of brands.
• Learning opportunities to broaden your skillset and development that helps you think, make, and thrive at work.

Inclusive Environment

• Thrive in an inclusive and collaborative environment that values individuality, promotes inclusivity, and fosters collaboration and encourages innovative thinking.

Compensation & Benefits

• Benefit from comprehensive healthcare, a competitive salary, and exclusive perks across the Ennismore family of brands.

How to Apply: If you are a dynamic, results-driven professional with a passion for event sales and exceptional guest experiences, we invite you to apply for the Director of Sales, Groups & Events position at Mondrian Abu Dhabi. Please submit your resume and a thoughtful cover letter detailing your experience and why you’re the perfect fit to lead the groups and events team at Mondrian Abu Dhabi.