Data Analyst

MCG Talent; Dubai; On-site; AED 50,000 - 90,000; Full time

Job summary

An innovative firm is looking for a data-driven Data Analyst to enhance their public relations strategies. In this role, you will leverage data analytics to optimize campaigns, analyze audience behavior, and provide actionable insights to the PR team. Collaborating with cross-functional teams, you will develop reporting dashboards and identify key performance indicators that drive results. If you have strong analytical skills and a passion for data, this opportunity offers a chance to make a significant impact in a dynamic environment.

Qualifications

• Strong analytical skills to translate data into actionable insights.
• Experience in using data analytics tools and platforms.

Responsibilities

• Develop and implement data-driven strategies for PR campaigns.
• Collect and analyze data from various sources to inform decision-making.

Skills

Analytical Skills

Data Analytics

Public Relations

Digital Marketing

Social Media Analytics

Tools

Data Analytics Tools

Job description

We are seeking a data-driven professional to join our client's team as a Data Analyst.

The ideal candidate will possess a strong understanding of public relations and be able to leverage data analytics to optimize our campaigns and strategies. You will be responsible for collecting, analyzing, and interpreting data to inform decision-making and drive results.

Key Responsibilities:

• Develop and implement data-driven strategies to measure and analyze PR campaigns.
• Collect and analyze data from various sources (social media, media monitoring, website analytics, etc.).
• Identify key performance indicators (KPIs) and develop reporting dashboards.
• Provide actionable insights to the PR team to inform decision-making.
• Utilize data analytics tools to uncover trends and patterns in audience behavior.
• Collaborate with cross-functional teams to integrate data insights into overall business strategy.

The Ideal Candidate:

• Strong analytical skills and ability to translate data into actionable insights.
• Experience in using data analytics tools and platforms.
• Background in public relations or communications.
• Understanding of digital marketing and social media analytics.