Content Marketing Manager-Middle East Marketing-Dubai

SHEIN; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Content Marketing Manager to lead innovative marketing initiatives in the Middle East. This role involves crafting compelling content strategies that resonate with local trends, collaborating with influencers, and producing high-quality marketing materials. The ideal candidate will possess strong writing and creative skills, along with a deep understanding of the regional market. Join a forward-thinking company and make a significant impact in shaping brand narratives across diverse platforms. If you're passionate about content and eager to drive brand success, this is the perfect opportunity for you.

Qualifications

• 3+ years in content marketing with a strong focus on the Middle East market.
• Fluency in English is required; Arabic proficiency is a strong plus.

Responsibilities

• Plan and execute content marketing initiatives to enhance brand awareness.
• Collaborate with influencers and external vendors for content production.

Skills

Content Marketing

Copywriting

Digital Marketing

Data Analysis

Communication Skills

Education

Bachelor's degree

Tools

Canva

Figma

Photoshop

Job description

Job Title: Content Marketing Manager

Job Location:Dubai

About SHEIN

SHEIN is a global online fashion and lifestyle retailer,offering SHEIN branded apparel and products from a global network of vendors,all at affordable prices.Headquartered in Singapore,with more than 15,000 employees operating from 150 countries around the world,SHEIN is committed to making the beauty of fashion accessible to all,promoting its industry-leading,on-demand production methodology,for a smarter,future-ready industry.

Position Summary

As a Content Marketing Manager, you will be responsible for planning, creating, and executing content marketing initiatives for the Middle East market. Your goal is to enhance brand awareness and influence in the region through diverse and impactful content formats. This role requires strategic thinking, strong writing skills, and sharp insight into digital marketing and market trends.

Job Responsibilities:

Brand Content Planning & Distribution

• Collaborate with external vendors based on business objectives and team needs to lead the ideation, production, and performance review of branded content. Ensure the output aligns with platform formats and brand guidelines while resonating with local trends in the Middle East.
• Work closely with the influencer marketing team to develop and execute a comprehensive content strategy for influencer-led campaigns.
• Oversee content production for offline events, including pre-event shoot planning and creative direction. Coordinate with photographers to ensure the captured materials align with the brand tone and incorporate innovative elements inspired by regional trends.

Market Trend Monitoring & Analysis

• Stay up-to-date with key developments in the target market, monitor competitor content strategies and evolving consumer behaviors, and provide data-driven summaries and actionable insights to continuously optimize content performance.

Copywriting & Content Review

• Write high-quality, localized copy that aligns with the brand’s tone of voice and communicates key messages effectively across various platforms. Maintain close collaboration with translators to ensure consistency and cultural relevance. Content scope includes, but is not limited to: promotional articles, social media posts, video scripts, campaign copy, advertising materials, offline event content, PR gift messages, and brand introduction documents.
• Collaborate with designers and video editors to produce cohesive marketing materials, ensuring all content is visually and verbally aligned with the brand identity.

Job Requirements:

• Bachelor’s degree or above; fluency in English as a working language is required. Proficiency in Arabic is a strong plus.
• Minimum 3 years of experience in content marketing, content creation, or digital marketing. Familiarity with the Middle East market is preferred.
• Strong creative and copywriting skills with the ability to adapt to various tones and styles.
• Excellent communication and interpersonal skills, with a good sense of data analysis and logical thinking.
• Proficiency in design tools such as Canva, Figma, or Photoshop; basic visual content creation skills are a plus.
• Deep understanding of Middle Eastern culture and trends, with the ability to create brand-relevant content accordingly.
• Familiarity with content seeding and social media marketing strategies, with relevant hands-on experience.
• Strong team player with high execution capabilities and the ability to collaborate efficiently across departments to achieve project goals.