Digital Growth & Platform Lead

L'ETO Caffe; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a vibrant and expanding global brand that combines nutritious dining with iconic desserts. As a Digital Growth & Platform Lead, you'll drive digital visibility and platform performance across various channels. This role is perfect for someone with a strong background in digital marketing, eager to enhance the brand's online presence and engage customers through innovative strategies. Collaborate with cross-functional teams to ensure cohesive execution and elevate the customer experience. If you're passionate about digital growth and hospitality, this opportunity is for you!

Qualifications

• 4-6 years of experience in digital marketing or aggregator operations.
• Detail-oriented with strong data analysis skills.

Responsibilities

• Oversee digital presence across platforms like Google Maps and Yandex.
• Launch and optimize campaigns on Google Ads and Meta platforms.

Skills

Digital Marketing

Data Analysis

User Behavior Analysis

Vendor Management

Fluency in Russian

Tools

Google Ads

Meta Ads

Google Business

Aggregator Tools

Job description

Job overview

L ETO Group was born from a philosophy that blends nutritious and healthy dining with an iconic dessert selection. Inspired by summer freshness, vibrance, and warmth, we have grown from a single cafe in Soho to over 40 locations across the UK, UAE, Saudi Arabia, Qatar, and beyond.
Joining L ETO means being part of a global brand where creativity, ownership, and hospitality come together to create unforgettable experiences.

We are looking for a Digital Growth & Platform Lead to drive digital visibility, platform performance, and channel engagement across our delivery, aggregator, and mapping ecosystems. This role sits at the intersection of performance marketing, digital operations, and content coordination, and collaborates closely with both marketing and operational teams.

Responsibilities

1. Mapping Platforms (Google Maps, 2GIS, Yandex, Revinate): oversee digital presence and accuracy across key location platforms.
2. Coordinate with the guest relations team on review monitoring and escalation.
3. Track and improve local visibility and ratings across key touchpoints.
4. Manage Super Apps & Aggregators (Zomato, Careem DineOut, Deliveroo, Talabat, Noon Food): manage dashboards, menu updates, and digital assets; coordinate campaigns with account managers; ensure consistency across branches and markets.
5. Website & QR Journeys: ensure QR menus and redirects are accurate and functional; coordinate updates to menus, descriptions, or seasonal content.
6. Performance Marketing: launch and optimize campaigns on Google Ads and Meta platforms; manage geo-targeted campaigns; collaborate on planning and reporting.
7. Email, CRM & Loyalty: support email campaigns; contribute to loyalty program planning; maintain segmentation and track engagement metrics.
8. Delivery & Digital Menus: manage product uploads; oversee seasonal updates in coordination with operations and content teams.
9. Cross-functional Collaboration: work closely with marketing, operations, and external vendors to ensure cohesive digital execution.

Requirements & Qualifications

1. 4-6 years of experience in digital marketing, aggregator operations, or F&B performance channels.
2. Experience with Google Ads, Meta Ads, Google Business, and aggregator tools.
3. Detail-oriented with strong data analysis and user behavior understanding.
4. Ability to manage third-party vendors and coordinate cross-team workflows.
5. Fluency in Russian (spoken and written) is mandatory.
6. Experience in hospitality, delivery-focused, or lifestyle brands is advantageous.

Disclaimer: Naukrigulf.com is a platform connecting jobseekers and employers. Applicants should independently verify the employer's credentials. We do NOT endorse requests for payments or sharing personal/bank information. For security concerns, contact [e-mail].