Field Marketing Manager

Weka.IO; Dubai; On-site; AED 120,000 - 160,000; Full time

Job summary

A leading company in AI data infrastructure is seeking a Field Marketing Manager for the Middle East. This role involves developing marketing strategies, managing events, and collaborating with sales to drive engagement and pipeline growth. Ideal candidates will have extensive experience in B2B marketing within the technology sector, particularly in the Middle East market.

Qualifications

• 7+ years of experience in regional field marketing role.
• Deep understanding of Middle East market dynamics.
• Proven ability to build high-impact marketing programs.

Responsibilities

• Develop and execute multichannel demand generation programmes.
• Organize in-person and virtual events to promote offerings.
• Monitor campaign execution and track KPIs.

Skills

Collaboration

Project Management

Data Analysis

Education

Bachelor's degree in marketing

Bachelor's degree in business

Tools

Demandbase

Salesforce

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

About The Position
WEKA is architecting a new approach to the enterprise data stack built for the age of reasoning. The WEKA Data Platform sets the standard for agentic AI data infrastructure with a cloud and AI-native software solution that can be deployed anywhere. It transforms legacy data silos into data pipelines that dramatically increase GPU utilization and make AI model training and inference, machine learning, and other compute-intensive workloads run faster, work more efficiently, and consume less energy.
WEKA is a pre-IPO, growth-stage company on a hyper-growth trajectory. We ve raised $375M in capital with dozens of world-class venture capital and strategic investors. We help the world s largest and most innovative enterprises and research organizations, including 12 of the Fortune 50, achieve discoveries, insights, and business outcomes faster and more sustainably. We re passionate about solving our customers most complex data challenges to accelerate intelligent innovation and business value. If you share our passion, we invite you to join us on this exciting journey.
What you'll be doing:
WEKA is seeking a talented, experienced and data-driven Field Marketing Manager to support our Middle East region. In this role, you will develop and execute strategic field marketing initiatives designed to support the sales process from prospecting to close won and expansion motions.You will be tightly aligned to field sales and SDR leads to continually evaluate marketing efforts against pipeline goals and regional business objectives. Ensuring positive contributions are being made to develop sales pipeline and customer outcomes.
As a Field Marketing Manager, you ll be responsible for:
• Field Marketing Strategy: Develop and execute multichannel demand generation programmes to promote WEKA in the Middle East region. This includes the creation of both account based and tailored marketing plans/strategies, campaigns, and events to enhance prospect and customer engagement and strengthen account relationships.
• Audience Targeting and Engagement: Leverage data to identify key decision-makers and influencers, tailoring outreach and content strategies to drive engagement.
• In Person and Virtual Event Management: Organize and coordinate in-person and virtual events to promote the company's offerings.
• Cross-functional Alignment & Collaboration: Partner with sales, product marketing, partner marketing and corporate marketing to ensure alignment of field marketing strategies with overall business goals.
• Analytics and Performance Tracking: Monitor campaign execution, track KPIs, and track effectiveness of marketing efforts, optimize strategies based on results to drive continuous improvement.
• Budget Management: Manage Middle East field marketing budgets effectively, ensuring maximum impact and ROI on regional initiatives.
Requirements:
• 7+ years of experience in regional field marketing role, account-based marketing ideally supporting a B2B, enterprise sales force in the technology industry.
• Deep understanding of Middle East market dynamics, trends, and customer behaviors.
• Proven ability to build and execute high-impact field marketing programs that drive pipeline growth.
• Strong collaboration skills, with the ability to work cross-functionally across marketing and engage effectively with all levels of Sales, from individual reps to senior leadership.
• Highly organized with the ability to manage multiple projects, prioritise effectively, and adapt to shifting business needs.
• Thrives in a fast-paced, high-growth environment, demonstrating agility and a proactive, solutions-oriented mindset.
• Familiarity with marketing automation tools (e.g., Demandbase, 6Sense) and CRM platforms (e.g., Salesforce, Clari).
• Ability to travel up to 20%
It's nice if you have:
• Excellent interpersonal and relationship-building skills.
• A proactive approach to problem-solving, outcome-driven mindset and continuous process improvement.
• Commitment to professionalism, curiosity for technology/AI trends, and enthusiasm for analyzing results and trends.
• Bachelor's degree in marketing, business, communications, or a related field.

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