Director of Marketing, Communication & Student Recruitment

Canadian University Dubai; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading university in Dubai is seeking a Director of Marketing, Communication & Student Recruitment. This role involves shaping the university's perception, leading marketing strategies, and optimizing student recruitment efforts. The ideal candidate will have extensive experience in marketing within higher education and strong analytical skills.

Qualifications

• 10-12 years of experience in marketing, branding, or PR.
• At least 3 years in higher education recruitment.

Responsibilities

• Lead integrated marketing and communications strategies.
• Develop and implement student recruitment plans.
• Supervise the recruitment team and manage budgets.

Skills

Analytical Skills

Presentation Skills

Negotiation Skills

Stakeholder Management

Education

Master's degree in Marketing

Master's degree in Communications

Master's degree in Business Administration

Tools

CRM/SIS platforms

Job description

Director of Marketing, Communication & Student Recruitment

Bachelor of Business Administration (Management), MBA/PG Diploma in Business Management

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

What you'll be doing

• This role involves shaping how the world perceives Canadian University Dubai (CUD). You'll:
• Lead integrated marketing, communications, branding, and PR strategies across all channels.
• Develop and implement student recruitment plans aligned with enrollment targets and the academic calendar.
• Partner with Admissions to design recruitment funnels, from lead generation to yield management.
• Oversee outreach activities: educational fairs, campus visits, info sessions, and partner relationships.
• Create recruitment collateral (print, digital, video) tailored to diverse markets.
• Manage CRM/SIS tools to track inquiries, applications, and conversion metrics.
• Set and monitor KPIs: inquiry volume, application rate, conversion rate, yield, and retention.
• Coordinate digital recruitment campaigns (SEM, social ads, email nurture) to drive qualified leads.
• Supervise the recruitment team: hiring, training, performance reviews, and budget management.
• Represent CUD at local and international recruitment events; brief leadership on market trends.

You're probably a match if you have:

• Master's degree in Marketing, Communications, Business Administration, or a related field.
• 10-12 years of experience in marketing, branding, or PR, with at least 3 years in higher education recruitment.
• Proven track record of meeting enrollment targets and optimizing recruitment funnels.
• Hands-on experience with CRM/SIS platforms (e.g., Salesforce, Slate, TargetX).
• Established network with school counselors, education agents, and community partners.
• Strong analytical skills: comfortable interpreting recruitment data and adjusting tactics.
• Excellent presentation, negotiation, and stakeholder management skills.
• Willingness to travel regionally for recruitment activities.
• Full professional proficiency in English; Arabic or French is advantageous.

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