Event Marketing Manager

MENA Live Events; United Arab Emirates; On-site; AED 60,000 - 100,000; Full time

Job summary

Join a dynamic and innovative event management company as a Marketing Manager. This role offers the chance to lead exciting marketing campaigns that drive ticket sales and enhance brand visibility. You will develop comprehensive marketing strategies, oversee digital campaigns, and collaborate with diverse teams to ensure successful events. With a focus on creativity and collaboration, this position provides ample opportunities for professional growth in a fast-paced environment. If you are passionate about event marketing and ready to make a significant impact, this is the perfect opportunity for you.

Benefits

Opportunities for professional growth

Collaborative work environment

Work on high-profile events

Qualifications

• 5+ years of marketing experience, preferably in events or hospitality.
• Proven track record in digital marketing and content creation.

Responsibilities

• Develop and implement marketing strategies to promote events.
• Analyze marketing data to optimize campaign performance.

Skills

Digital Marketing

Social Media Management

Content Creation

Analytical Skills

Project Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Communications

Bachelor's degree in Business

Tools

Google Analytics

SEO Tools

CRM Software

Social Media Management Tools

Job description

We are seeking a results-driven Marketing Manager to join our fast-paced event management company. The ideal candidate will have a passion for event planning and promotion, a strong background in digital and traditional marketing, and a proven track record of creating successful marketing campaigns. This role will be responsible for developing and executing marketing strategies to increase brand awareness, drive ticket sales & guest footfall, and attract sponsors and partners.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies to promote events and increase attendance.
• Manage and oversee digital marketing campaigns, including social media, email marketing, SEO, web, radio and paid advertising.
• Create engaging content for websites, social media, press releases, and promotional materials.
• Collaborate with internal teams, vendors, and external partners to ensure effective event promotion.
• Analyze marketing data and track campaign performance to optimize strategies.
• Manage relationships with media outlets, influencers, and PR agencies to generate buzz for events.
• Develop sponsorship and partnership marketing strategies to increase event revenue.
• Oversee the design and production of marketing collateral, including event venue branding and signage, pre-event materials such as key visuals, flyers, advertisements, OOH.
• Stay up to date with industry trends and best practices to keep marketing strategies innovative and effective.
• Manage marketing budgets and ensure cost-effective campaign execution.
• Oversee and manage a small marketing team, providing guidance, support, and performance evaluations.
• Handle multiple high intensity projects and event campaigns simultaneously, ensuring deadlines and goals are met efficiently.
• Manage marketing team & marketing activities on-site at events.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum 5 years of experience in marketing, preferably in the events, hospitality, or entertainment industry.
• Proven experience in digital marketing, social media management, and content creation.
• Strong analytical skills with the ability to interpret marketing data and metrics.
• Ability to work evenings and weekend during event build-up, event days and break-down days.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Proficiency in marketing tools and platforms such as Google Analytics, SEO tools, CRM software, and social media management tools.
• Experience in partnership marketing and sponsorship development is a plus.

Why Join Us

• Be part of a creative and fast-growing event company.
• Work on exciting and high-profile events.
• Collaborative and innovative work environment.
• Opportunities for professional growth and development.