Marketing Manager (Crypto)

Boundless; United Arab Emirates; On-site; USD 70,000 - 120,000; Full time

Job summary

A leading company in the cryptocurrency sector is seeking a Marketing Manager to enhance brand visibility and user acquisition. This role involves developing innovative marketing strategies, managing digital channels, and fostering community engagement within the crypto ecosystem. The ideal candidate will have extensive experience in marketing, particularly in cryptocurrency and blockchain, and possess strong analytical and community management skills.

Qualifications

• Minimum 5 years of marketing experience, 2 in cryptocurrency.
• Demonstrated success in multi-channel marketing strategies.
• Excellent understanding of the cryptocurrency market and trends.

Responsibilities

• Develop and implement data-driven marketing campaigns for crypto.
• Manage digital marketing channels and optimize performance.
• Lead community management and engagement initiatives.

Skills

Digital marketing tools

Community management

Analytical skills

Creative problem-solving

Strategic thinking

Education

Bachelor's degree in Marketing

Advanced degree (preferred)

Tools

SEO/SEM strategies

Analytics platforms

Crypto-specific analytics tools

Job description

Position Overview:

We are seeking an experienced and dynamic Marketing Manager specializing in cryptocurrency to drive and execute comprehensive marketing strategies. This role will lead efforts across digital marketing, social media, community management, content creation, partnerships, and analytics to effectively enhance brand visibility, user acquisition, and customer retention within the crypto ecosystem.

Key Responsibilities:

• Develop and implement innovative, data-driven marketing campaigns tailored to cryptocurrency and blockchain communities to increase brand awareness and user engagement.
• Manage and optimize digital marketing channels, including SEO, SEM, PPC, email marketing, social media advertising, and influencer collaborations.
• Oversee content creation strategy, ensuring alignment with brand voice and relevancy to the crypto audience, across blogs, whitepapers, videos, newsletters, webinars, and social media.
• Monitor, analyze, and report on campaign performance metrics using advanced analytics tools, continuously optimizing marketing effectiveness and ROI.
• Lead community management initiatives, fostering active engagement, responding to community inquiries, managing feedback, and maintaining a vibrant, positive brand presence across platforms like Telegram, Discord, Reddit, and other crypto-focused forums.
• Establish and maintain strategic partnerships and collaborations with influencers, media outlets, crypto platforms, and blockchain communities to extend brand reach and credibility.
• Collaborate closely with product, technology, and sales teams to align marketing activities with product launches, feature updates, and promotional initiatives.
• Ensure regulatory compliance and brand consistency across all marketing efforts in the rapidly evolving crypto landscape.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; an advanced degree is a plus.
• Minimum of 5 years of proven marketing experience, with at least 2 years specifically in cryptocurrency, blockchain, fintech, or related technology sectors.
• Demonstrated success in creating and executing multi-channel marketing strategies and campaigns within crypto and blockchain communities.
• Strong proficiency in digital marketing tools, analytics platforms, and SEO/SEM strategies.
• Excellent understanding of the cryptocurrency market, trends, terminology, and technology, including blockchain and DeFi ecosystems.
• Exceptional community management skills, with experience in building and nurturing online communities and managing public relations.
• Proven ability to collaborate cross-functionally, manage multiple projects simultaneously, and deliver results in a fast-paced environment.
• Strong analytical skills, creative problem-solving capabilities, and strategic thinking.

Preferred Skills:

• Experience working with crypto-specific analytics tools and platforms.
• Familiarity with international crypto marketing practices and regulatory frameworks.
• Strong network and existing relationships within crypto influencer communities.