Sales Director

SLS Production Equipment LLC; Ajman; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Sales Director to lead business development in the dynamic events sector. This role involves crafting innovative sales strategies, nurturing client relationships, and driving revenue growth. With a focus on leadership, the ideal candidate will mentor a high-performing sales team while ensuring seamless event execution. The company offers flexible working options and the chance to join a market leader in the events industry. If you have a proven track record in sales and a passion for event production, this is your opportunity to make a significant impact.

Benefits

Flexible working options

Leadership Role

Join a market leader

Qualifications

• 8+ years of sales experience in events or entertainment industry.
• Strong negotiation and relationship-building skills.
• Leadership experience focused on team development.

Responsibilities

• Develop and execute sales strategies to achieve revenue goals.
• Serve as the primary point of contact for high-profile clients.
• Analyze market trends and generate sales reports.

Skills

Sales Strategy

Business Development

Client Relationship Management

Negotiation Skills

Leadership

Market Analysis

Event Planning

CRM Systems Knowledge

Education

Bachelor’s degree in Business

Sales Marketing or Hospitality

Tools

Sales Analytics Tools

Job description

SLS has been at the forefront of innovation in Sound, Light, AV and Set Design to some of the most difficult problems confronting events and as a result it has earned an enviable reputation for developing unique and innovative solutions.

Experienced and professionally qualified in sound and lighting design, we serve all of U.A.E.

The Role

You will be responsible for :

Key Responsibilities :

• Sales Strategy & Business Development :
• Develop and execute sales strategies to achieve revenue goals.
• Identify and pursue new business opportunities across corporate, entertainment, and live event sectors .
• Build and maintain strong relationships with corporate clients, event organisers and industry partners.
• Pitch event production solutions, including staging, AV, lighting, and technical services.

Client Relationship Management :

• Serve as the primary point of contact for high-profile clients and event planners.
• Understand client needs and provide customized production solutions.
• Negotiate contracts, pricing, and service agreements to drive revenue growth.
• Ensure a seamless client experience from proposal to event execution.
• Lead, mentor, and support the sales team to achieve performance objectives.
• Work closely with marketing, production, and operations teams to ensure seamless event execution.
• Conduct sales training, performance reviews, and professional development initiatives.

Market Analysis & Reporting :

• Analyze market trends and competitor activities to maintain a competitive edge.
• Generate regular sales reports, forecasts, and insights for senior management.
• Monitor key performance indicators (KPIs) and adjust strategies accordingly.

Event Execution & Support :

• Assist in planning and overseeing major events to ensure client satisfaction.
• Attend industry events and networking opportunities to expand the company's presence.
• Facilitate smooth handover processes from sales to event management teams.

Ideal Profile

• Bachelor’s degree in Business, Sales Marketing, Hospitality, or a related field.
• Minimum of 8 years of sales experience, preferably in the events, exhibition or entertainment industry.
• Proven track record of meeting and exceeding sales targets.
• Strong negotiation, communication, and relationship-building skills.
• Leadership experience with a focus on team development and performance management.
• In-depth knowledge of event planning, Technical production, and event industry trends.
• Ability to work flexible hours, including evenings and weekends, as needed.
• Willingness to travel as required
• Knowledge of CRM systems and sales analytics tools.
• A valid driver’s license is an advantage.

What's on Offer?

• Flexible working options
• Join a market leader within Events / Conferences
• Leadership Role

Sales Director • Ajman, United Arab Emirates