GroupM : Digital Director- Dubai

GroupM MENA; Dubai; On-site; USD 80,000 - 120,000; Full time

Job summary

A leading media investment company is seeking a Digital Director in Dubai. This strategic role involves overseeing the company's digital presence, driving brand awareness, and leading a team to develop innovative digital strategies. The ideal candidate should have extensive experience in digital marketing and a strong understanding of analytics and content creation.

Qualifications

• Minimum of 7-10 years in digital marketing, content marketing, or social media management.
• Proven success in developing and executing digital strategies.
• Strong leadership and team management skills.

Responsibilities

• Develop and implement comprehensive digital strategies aligned with marketing goals.
• Define KPIs and establish measurable goals for digital initiatives.
• Oversee the development and execution of a content calendar.

Skills

Leadership

Digital Marketing

Content Marketing

Social Media Management

Communication

Job description

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About GroupM

GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company manages over $60 billion in annual media investment, as measured by COMvergence. Its global agencies include Mindshare, Wavemaker, EssenceMediacom, and m, along with cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment), and investment solutions. Discover more at www.groupm.com.

Role Summary and Impact

The Digital Director is a strategic leadership role responsible for overseeing and optimizing the company's digital presence across all content and social media channels. This role drives brand awareness, engagement, lead generation, and revenue growth. The Digital Director will lead a team of content and social media professionals, developing and executing innovative digital strategies aligned with marketing and business objectives. The ideal candidate is data-driven, with a deep understanding of digital marketing trends, content creation, social media platforms, and analytics.

1. Develop and implement comprehensive digital strategies that align with the company's marketing and business goals.
2. Define KPIs and establish measurable goals for all digital content and social media initiatives.
3. Stay updated on digital marketing trends, technologies, and best practices, proactively identifying opportunities for innovation.
4. Conduct competitive analysis to identify opportunities and threats in the digital landscape.
5. Present digital strategy and performance updates to senior management.
6. Oversee the development and execution of a content calendar aligned with marketing campaigns and business objectives.
7. Ensure all content is high-quality, engaging, and optimized for search engines and social media.
8. Collaborate with other marketing teams to ensure a cohesive digital presence.
9. Oversee the creation of various content formats, including blogs, videos, infographics, and social media updates.
10. Generate regular reports on digital performance, highlighting insights and recommendations.
11. Use data to inform content strategy and optimize social media campaigns.
12. Manage the company’s social media accounts, ensuring consistent brand messaging and timely responses.
13. Assist in managing crisis communication and reputation management via media outlets as needed.

Skills And Experience

1. Minimum of 7-10 years in digital marketing, content marketing, or social media management.
2. Proven success in developing and executing digital strategies.
3. Strong leadership and team management skills.
4. Excellent communication, presentation, and interpersonal skills.
5. Deep understanding of digital marketing analytics and reporting.
6. Up-to-date with market trends and customer demographics.

At GroupM, we value our culture and our people. Embrace WPP & GroupM’s core values:

• Be Extraordinary: Lead collectively to inspire transformational creativity.
• Create an Open Environment: Balance people and client experiences by cultivating trust.
• Lead Optimistically: Champion growth and development to mobilize the enterprise.

Life at GroupM & Benefits

We invest in our employees’ growth and provide opportunities to pursue passions, expand networks, and learn at the forefront of marketing and advertising. Our employee resource groups and in-office events celebrate team achievements, thought leadership, and milestones.

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While we appreciate all applications, only shortlisted candidates will be contacted.