Head of Creative

Sagerlabs; United Arab Emirates; Hybrid; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a dynamic Creative Director to lead innovative campaigns across digital, film, and print. This role requires a visionary who excels in creative concepting and art direction, with a strong focus on brand development and storytelling. You will manage a talented team while overseeing the entire creative process from ideation to execution, ensuring alignment with brand strategy and client objectives. If you thrive in a fast-paced environment and are passionate about creating impactful visual narratives, this opportunity is perfect for you. Join a collaborative atmosphere where your creativity can shine and drive meaningful results.

Benefits

Flexible Working Hours

Health Insurance

Professional Development Opportunities

Remote Work Options

Creative Studio Environment

Qualifications

• 5+ years of experience in creative leadership roles, managing multi-disciplinary teams.
• Strong portfolio demonstrating expertise in branding, campaign development, and visual storytelling.

Responsibilities

• Lead creative ideation for integrated campaigns across various media.
• Oversee art direction and visual consistency across all touchpoints.
• Manage budgets and timelines for diverse projects.

Skills

Creative Concepting

Art Direction

Film Direction

Brand Development

Digital Media Strategy

Team Leadership

Budget Management

Education

Bachelor's Degree in Design or Related Field

Master's Degree in Creative Direction (preferred)

Tools

Adobe Creative Suite

Wix Studio

AI Creative Tools

Job description

Location: On-site

Type: Full-time, considering remote

This is a role for someone who thrives in the details and the big picture, who loves bringing ideas to life and knows how to build and guide a creative culture.

What You'll Do

Creative Concepting & Campaign Development

• Lead and contribute to the end-to-end creative ideation process for integrated campaigns across digital, film, social, and print
• Create original campaign concepts rooted in strategic insight, cultural relevance, and brand positioning
• Craft powerful brand manifestos, taglines, and long-form storytelling pieces that anchor a campaign's voice
• Write scripts for TVCs, branded content, social videos, and editorial pieces across multiple tones and formats
• Develop mood boards, references, and style direction that align with the creative vision
• Build storyboards and shortlists for content production across live-action and digital animation
• Develop director's treatments for internal pitches or external productions
• Translate abstract ideas into clear visual worlds with tone, structure, and strategy

Art Direction & Visual Development

• Lead the art direction across key visuals, social posts, packaging, film, and editorial work
• Guide the creation of campaign visual identities and oversee visual consistency across touchpoints
• Provide on-set art direction and work closely with production designers, stylists, and DOPs to achieve a unified visual tone
• Direct creative execution of key assets including hero shots, compositions, and layout
• Review and approve final creative assets for social, print, or film release
• Build art direction decks for internal stakeholders and clients
• Support visual concept development for branding and motion design wor

Film Direction, Production & Post

• Direct brand films, social videos, and content shoots, overseeing performance, pacing, shot composition, and mood
• Lead pre-production planning including creative treatments, casting, location planning, and production briefing
• Operate cameras and provide on-set guidance when needed for smaller-scale or agile shoots
• Make creative decisions regarding lighting setups, camera movements, and scene blocking
• Edit video content across formats (TVC, social, case studies, reels)
• Conduct color grading, apply LUTs, and enhance mood through postproduction
• Build sound design layers and audio treatment for dynamic storytelling
• Apply basic animation and motion graphics for logo reveals, typography, and content elements
• Supervise post teams and freelance editors to ensure consistency and alignment with the vision

Design, Branding & Identity Systems

• Lead the development of new brand identities including naming, logo design, and full visual systems
• Create complete brand guideline books including typography, color systems, visual language, and usage rules
• Develop brand strategies, tone of voice frameworks, and personality matrices
• Build presentation decks that reflect strong storytelling and design hierarchy
• Craft creative visualizations and mockups for pitch presentations, activations, and packaging

Presentation Design & Client Communication

• Design visually compelling and strategically structured presentations across branding, campaign, film, and digital work
• Develop narratives and layout flows that clearly communicate ideas, value, and creative impact
• Prepare pitch decks, proposals, and internal recaps for leadership and client teams
• Confidently present creative ideas to clients and internal stakeholders in an inspiring and engaging manner
• Lead client-facing meetings, present creative strategies, and pitch campaign directions across industries
• Own the communication bridge between internal teams and external stakeholders to maintain creative integrity

Digital & Social Media Creation

• Build full-fledged social media strategies including tone, content pillars, formats, and cadence
• Lead ideation and production of content calendars and ongoing brand communications
• Create social-first videos and animations optimized for engagement, retention, and shareability
• Build social playbooks for in-house and client-side implementation
• Guide visual and video content for Reels, TikTok, YouTube Shorts, and stories

Experience & Event Design

• Design immersive physical and digital brand experiences
• Create user journeys and experience flows for events, pop-ups, and activations
• Lead creative visualizations and 3D references to bring spatial concepts to life
• Support with branding, environmental graphics, and event storytelling

Web & Interactive

• Design websites with strong UI/UX logic, especially using Wix Studio
• Build wireframes and prototypes for landing pages and micro-sites
• Develop user journeys and experience flow for websites
• Provide art direction and UI feedback for developers
• Work on collaborative tools such as Adobe XD and AI tools to enhance workflow

Studio & Team Leadership

• Manage a 15-person multi-disciplinary creative team across two countries
• Oversee daily operations of the creative studio including briefs, workload, and deadlines
• Curate and lead creative teams based on project type: social, branding, TVC, campaigns
• Provide clear feedback and mentorship to creatives at all levels
• Collaborate with account managers and strategy teams to align creative output with client needs
• Drive internal presentations and ensure alignment between business goals and creative direction
• Build and maintain efficient studio processes, documentation systems, and creative best practices

Budgeting & Timeline Management

• Create and manage detailed budgets across all types of projects: film, design, branding, social, and web
• Build and maintain clear project timelines and ensure all phases of delivery stay on schedule
• Forecast and allocate budgets for internal resources, freelance support, and external vendors
• Source competitive quotes from production partners, freelancers, and third-party collaborators
• Align financial planning with creative vision without compromising quality
• Provide regular budget updates and reconcile actuals vs forecasts to ensure cost efficiency

Tools & Technical Proficiency

• Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator, InDesign, After Effects, XD, Dimension)
• Keynote, PowerPoint
• Wix Studio and UI/UX design tools
• AI-powered creative tools such as Midjourney, LumaLabs, Firefly, and ChatGPT
• Familiarity with camera, lighting, and post-production workflows

For applications:

Email your application to: [HIDDEN TEXT]

Include the following in your application:

1. CV / Rsum - A clear summary of your experience, education, and creative leadership background.
2. Portfolio - Attach or link to a portfolio showcasing your strongest and most relevant creative work. This should demonstrate your ability to lead 360 campaigns, branding, production, and team management.
3. Cover Email - Introduce yourself and tell us:

• Why you want to join Sagerlabs.
• What you bring to the table creatively and as a leader.
• If you are not based in the UAE, from where you would be working and whether you're open to relocation or remote work.