Senior Performance Marketing Specialist - Remote

USEO - United Search Engine Optimization; Dubai; Remote; AED 120,000 - 150,000; Full time

Job summary

A leading company in digital marketing is seeking a Senior Performance Marketing Specialist to enhance their performance media strategies. The ideal candidate will drive impactful outcomes through innovative campaign management, leveraging data analysis and industry trends. This remote role requires a strong background in paid media, with a focus on Google Ads and social media advertising. Join a dynamic team and contribute to the success of diverse campaigns while ensuring compliance with digital marketing regulations.

Qualifications

• At least 3 years of experience in a digital marketing agency.
• Extensive experience in performance media strategies, especially on Google Ads.

Responsibilities

• Develop and execute performance media strategies aligned with business goals.
• Plan, implement, and optimise paid media campaigns across multiple platforms.
• Analyse campaign performance data and draw actionable insights.

Skills

Data Analysis

Communication

Strategic Mindset

Innovation

Education

Degree in Marketing

Master’s degree

Tools

Google Analytics

Google Ads

Job description

Senior Performance Marketing Specialist - Remote

USEO - United Search Engine Optimization

Position Overview:

We are seeking a Senior Performance Marketing Specialist to join our dynamic performance media team. The ideal candidate is a results-driven paid media expert with a proven track record in overseeing and optimising performance media campaigns across various digital platforms. This role requires a deep understanding of data-driven marketing strategies, a strong grasp of emerging trends, and the ability to drive impactful outcomes through innovative campaign management.

Responsibilities:

1. Develop and execute comprehensive performance media strategies that align with overarching business goals and target audience profiles.
2. Plan, implement, and optimise paid media campaigns across multiple platforms, including Google Ads, social media, display, and other relevant channels.
3. Conduct in-depth keyword research, audience segmentation, and competitor analysis to inform strategic campaign targeting and optimisation.
4. Stay updated with industry trends, emerging technologies, and platform updates, leveraging insights to enhance campaign strategies.
5. Analyse campaign performance data using analytics tools, drawing actionable insights and making informed adjustments to meet KPIs.
6. Lead A/B testing initiatives for ad creatives, targeting strategies, and landing pages, refining campaigns for optimal results.
7. Manage advertising budgets effectively, optimising allocation for maximum ROI while maintaining cost efficiency.
8. Explore new performance media channels, partnerships, and technologies to expand campaign reach and impact.
9. Ensure compliance with digital marketing regulations, privacy policies, and ethical advertising practices.

Qualifications:

1. Degree in Marketing, Advertising, Business, or a related field (or equivalent work experience). Master’s degree is a plus.
2. At least 3 years of experience in a digital marketing agency.
3. Extensive experience in developing and executing performance media strategies, especially on Google Ads, social media advertising, and other relevant platforms.
4. Strong proficiency in data analysis and familiarity with analytics tools such as Google Analytics and Google Ads.
5. Exceptional analytical skills to interpret complex data and optimize campaigns accordingly.
6. Excellent written and verbal communication skills.
7. Strategic mindset focused on innovation, KPI achievement, and campaign performance enhancement.
8. Google Ads certifications and other relevant advertising certifications are highly advantageous.
9. Knowledge of SEO, content marketing, and broader digital marketing channels is beneficial.

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