Job Purpose
The Senior Demand Planning Manager will lead merchandise and demand planning efforts for high-volume fashion retail operations. This role is instrumental in shaping financial planning, forecasting, and inventory management strategies across multiple product categories, with a strong focus on private label development and performance optimization.
Key Requirements
- Proven experience in fashion retail, including strong exposure to private label brands
- Hands-on planning experience for a business portfolio exceeding USD 200 million
- Strong command of merchandise planning tools, retail analytics, and sales forecasting
- Ability to translate data into actionable insights to drive commercial and operational impact
Key Responsibilities
Merchandise & Financial Planning
- Partner with the Planning Head to develop annual merchandise strategies aligned with business goals and commercial targets
- Build and maintain detailed merchandise financial plans in coordination with Buyers to support sales, profit, and inventory objectives
- Lead pre-season planning and in-season adjustments, including open-to-buy management, margin planning, and replenishment strategy
- Develop store-level and category-level forecasts based on historic trends, customer behavior, promotional calendars, and product lifecycle
Sales Forecasting & Inventory Management
- Generate accurate demand forecasts for key product categories across multiple locations
- Monitor sell-through, stock cover, and markdown performance to inform timely decision-making
- Optimize inventory allocation and replenishment to ensure availability while minimizing overstock and obsolescence
- Support seasonal launch planning and new store rollouts through aligned financial and merchandise forecasting
Analytics & Business Reporting
- Oversee regular planning reports and dashboards, translating data into strategic insights and recommendations
- Analyze assortment performance and optimize planning based on style, pricing architecture, vendor contribution, and geographic demand
- Review and adjust merchandise plans regularly to maximize revenue, protect margin, and align with changing business conditions
Cross-Functional Collaboration
- Work closely with Buying, Retail Operations, Finance, and Logistics to ensure planning processes are aligned with execution on the ground
- Serve as the planning expert in cross-functional business reviews, using analytics to drive decision-making and performance reviews
- Ensure standard operating procedures and planning governance practices are followed consistently across all teams and processes
Preferred Skills & Competencies
- Advanced Excel and experience with planning tools such as Oracle, SAP, JDA, or similar
- Strong analytical mindset with a focus on retail KPIs and inventory productivity
- Collaborative leadership style and strong communication skills
- Experience in managing or mentoring junior planners is a plus