Digital Marketing Specialist

Elite Group Holding; United Arab Emirates; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to enhance their online presence and drive traffic. In this dynamic role, you will develop innovative digital marketing strategies, focusing on SEO, performance marketing, and content creation. You will analyze campaign performance using tools like Google Analytics, ensuring data-driven decisions for optimization. Collaborating with various teams, you will manage budgets and work with third-party agencies to achieve set goals. If you're passionate about digital marketing trends and eager to make a significant impact, this opportunity is perfect for you.

Qualifications

• Proven experience in developing digital marketing strategies.
• Strong analytical skills and proficiency in SEO and performance marketing.

Responsibilities

• Develop and execute comprehensive digital marketing strategies.
• Monitor and optimize ad performance for maximum ROI.

Skills

SEO

Performance Marketing

Content Marketing

Google Analytics

Budget Management

Market Research

Education

Bachelor's Degree in Marketing or related field

Tools

Google Ads

Marketing Automation Tools

Job description

A Digital Marketing Specialist is responsible for developing and executing online marketing strategies to promote a company's products or services, increase brand awareness, and drive online traffic and conversions.

DUTIES AND RESPONSIBILITIES:

Digital Strategy Development:

Implement the comprehensive and creative digital marketing strategies that includes SEO, performance marketing, applications, website, and other digital channels.

Align marketing efforts with overall marketing and business objectives.

Search Engine Optimization (SEO):

Implement SEO strategies to improve the website's visibility and ranking in search engine results. This includes keyword research, on-page optimization, meta tags, image optimization, and link building to increase organic traffic.

Develop a content marketing strategy that includes blog posts, articles, videos, infographics, and other multimedia content.

Regularly monitor, analyze, and suggest recommendations when and if required for a more efficient and updated approach for the overall strategy.

Performance Marketing:

Conduct keyword research, create compelling content, and manage online advertising campaigns for maximum ROI on various platforms such as Google Ads, social media ads, display networks, etc.

Regularly monitor ad performance, optimize targeting, and budget allocation to maximize ROI.

Analyze the performance of all digital ads to ensure they are well-optimized and we stay ahead of the competition to achieve maximum results.

Ensure to optimize ads accordingly to lower overall costs such as CPL (Cost-Per-Lead)

Analytics and Reporting:

Utilize tools like Google Analytics and other analytics platforms to analyze website traffic, user behavior, and campaign performance.

Prepare and submit regular reports with actionable insights and make data-driven recommendations to optimize digital marketing efforts.

Marketing Automation:

Utilize marketing automation tools to nurture leads and automate marketing processes.

Budget Management:

Develop and manage digital marketing budgets.

Allocate resources effectively across different channels and campaigns.

Monitor expenses and ensure campaigns are cost-effective.

3rd Party Agencies Management

Manage and monitor 3rd party agencies performance and ensure set KPIs and deliverables are met.

Market Research:

Stay updated with digital marketing trends, tools, and best practices.

Conduct market research to identify opportunities, industry benchmarks, and emerging technologies.

Consistently and regularly research and analyze competitors online to ensure our strategies are always updated.

Website Management:

Ensure the website is user-friendly, up-to-date, and search engine optimized (SEO).

Monitor and optimize website loading speed, responsiveness, and overall performance

Ensure the website is up to date with the latest design trends, technologies, and user expectations.

Collaborate with web developers to implement necessary changes and improvements.

Coordinate with internal IT department.