General Manager

Salt; Dubai; On-site; AED 300,000 - 500,000; Full time

Job summary

A leading integrated marketing agency in Dubai seeks a dynamic General Manager to oversee operations and drive strategic growth. The ideal candidate will have over 10 years of experience in marketing, strong leadership skills, and a proven track record in agency growth. This senior role involves managing client relationships, fostering a collaborative culture, and ensuring high-quality output across various marketing channels.

Qualifications

• Minimum 10+ years in integrated marketing or advertising.
• At least 3 years in a senior leadership role.
• Strong understanding of MENA marketing landscape.

Responsibilities

• Oversee agency operations and ensure high-performance output.
• Drive revenue growth and manage client relationships.
• Mentor cross-functional teams and develop business plans.

Skills

Leadership

Client Engagement

Strategic Thinking

Communication

Negotiation

Financial Acumen

Job description

Job Title: General Manager

Location: Dubai, UAE

Industry: Integrated Marketing Agency

Reports To: CEO / Managing Director

Salary: Competitive, based on experience

About the Client

Our client is a well-established, award-winning integrated marketing agency based in Dubai, known for delivering impactful campaigns across advertising, digital, social, branding, and experiential marketing. With a strong portfolio of regional and global clients, they are looking to appoint a dynamic General Manager to lead the agency’s operations and drive its strategic growth.

Role Overview

The General Manager will be responsible for overseeing the agency’s day-to-day operations, managing client relationships, driving new business opportunities, and ensuring the delivery of high-quality creative and strategic output. This is a senior leadership role that requires a commercially minded and culturally attuned individual with deep agency-side experience.

Key Responsibilities

• Lead the overall operations of the agency, ensuring efficiency, profitability, and high-performance output.
• Drive revenue growth by identifying new business opportunities and strengthening existing client relationships.
• Manage and mentor cross-functional teams across client servicing, creative, digital, and strategy.
• Partner with senior clients to understand their marketing challenges and deliver strategic solutions.
• Work closely with the leadership team to develop and implement business plans, budgets, and KPIs.
• Foster a collaborative and innovative company culture that attracts and retains top talent.
• Oversee P&L management, resource planning, and operational processes.
• Represent the agency in industry events, networking forums, and key client meetings.

Key Requirements

• Minimum 10+ years of experience in integrated marketing or advertising agencies, with at least 3 years in a senior leadership role.
• Proven track record of agency growth, team leadership, and high-level client engagement.
• Strong understanding of the MENA marketing landscape, with experience working in the UAE.
• Excellent communication, negotiation, and presentation skills.
• Ability to think strategically while staying hands-on with operations.
• Commercially driven with strong financial acumen (P&L experience essential).
• A people leader with the ability to inspire, develop, and retain top-tier talent.