Digital Marketing Specialist

Shory; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in the Insurtech market is seeking a Specialist in Paid Ads to join their advertising team. The role focuses on managing Google Ads campaigns and retargeting strategies, requiring a minimum of 4 years of experience and fluency in Arabic. The ideal candidate will have strong analytical skills and a deep understanding of performance marketing metrics.

Qualifications

• Minimum of 4 years managing Google Ads campaigns.
• Fluency in Arabic (spoken and written) is required.
• Strong attention to detail and problem-solving skills.

Responsibilities

• Develop and manage paid advertising campaigns focused on Google Ads.
• Execute retargeting strategies across multiple platforms.
• Produce weekly and monthly performance reports.

Skills

Google Ads

Retargeting

Performance Marketing

Conversion Tracking

Audience Creation

Problem Solving

Tools

Google Analytics

Tag Manager

Looker Studio

N8n

Make.com

Job description

Shory is the soft revolution in the Insurtech market. Welcome to a new age where insurance actually empowers its customers. We use technology to serve our customers and create ease of mind and trustworthiness around insurance needs. With Shory, a new time has begun.

We are seeking a highly experienced Specialist, Paid Ads with a strong emphasis on Google Ads and retargeting campaigns to join our advertising team. The ideal candidate must bring at least 4 years of hands-on experience in managing and optimizing paid media campaigns, particularly within the Google Ads ecosystem. You will be instrumental in executing scalable ad strategies that drive results across multiple digital platforms.

Key Responsibilities:

? Develop, manage, and scale paid advertising campaigns with a primary focus on Google Ads (Search, Display, Shopping, and YouTube)

? Execute high-converting retargeting and remarketing strategies across Google Ads, Meta, and other platforms

? Conduct in-depth keyword research, audience segmentation, and competitive analysis to optimize campaign performance

? Collaborate with design and content teams to develop effective ad creatives and landing pages

? Continuously monitor and optimize campaigns to achieve performance targets (CPA, ROAS, CTR, etc.)

? Produce weekly and monthly reports with insights and actionable recommendations

? Stay up to date with evolving platform capabilities, ad policies, and industry best practices

Requirements:

? Minimum of 4 years of proven experience in managing Google Ads campaigns and retargeting ads

? Expertise in Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads Manager

? Deep understanding of performance marketing metrics and optimization techniques

? Strong proficiency in conversion tracking, audience creation, and retargeting strategies

? Experience in using tools like Google Analytics, Tag Manager, Looker Studio, and heatmaps for campaign analysis

? Hands-on experience with workflow automation tools such as N8n and Make.com to streamline ad operations and reporting

? Fluency in Arabic (spoken and written) is required.

? Excellent problem-solving skills, attention to detail, and ability to manage multiple campaigns simultaneously