Account Based Marketing Manager

Info Resume Edge; Ras Al Khaimah, Sharjah; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a seasoned marketing professional to spearhead innovative Account-Based Marketing (ABM) strategies. In this dynamic role, you will collaborate closely with sales and customer success teams to identify key accounts and create tailored marketing programs. You will leverage advanced marketing automation tools to manage multi-channel campaigns and optimize performance. Your expertise in B2B marketing and strong project management skills will be crucial in driving pipeline and revenue growth. Join a forward-thinking company where your strategic insights will shape the future of marketing initiatives.

Qualifications

• 36 years of B2B marketing experience, with at least 2 years focused on ABM.
• Proven track record of building successful ABM campaigns.

Responsibilities

• Develop and execute end-to-end ABM strategies for key target accounts.
• Build and manage multi-channel campaigns to engage buying committees.

Skills

B2B Marketing

Account-Based Marketing (ABM)

Project Management

Collaboration Skills

Strategic Thinking

Education

Bachelor's Degree in Marketing

MBA

Tools

HubSpot

Marketo

Salesforce

Demandbase

6sense

Job description

Develop and execute end-to-end ABM strategies tailored to key target accounts across different industry verticals.

Partner with sales and customer success teams to identify key accounts and create custom marketing programs.

Build and manage multi-channel campaigns (email, digital, events, direct mail, etc.) to engage buying committees within target accounts.

Leverage marketing automation and CRM tools to segment audiences, track performance, and optimize campaigns.

Align with sales to monitor account engagement, pipeline influence, and revenue contribution from ABM efforts.

Use analytics and reporting tools to measure the effectiveness of campaigns and make data-driven recommendations.

Coordinate with the content team to tailor messaging and assets for different stages of the buyer journey.

Maintain a strong understanding of the market landscape, competitive positioning, and customer needs.

Qualifications :

36 years of B2B marketing experience, with at least 2 years focused on ABM or enterprise marketing.

Proven track record of building and managing successful ABM campaigns that drive pipeline and revenue.

Proficiency with ABM and marketing tools such as HubSpot, Marketo, Salesforce, Demandbase, 6sense, or similar platforms.

Strong project management skills and attention to detail.

Excellent collaboration and communication skills to work cross-functionally.

Ability to think strategically and execute tactically in a fast-paced environment.

Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus).