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An innovative firm is seeking a creative Brand Designer to craft compelling brand stories and visual concepts for luxury product launches. This role demands a visionary who can create a brand identity from scratch, ensuring all visuals resonate with the brand’s essence. The ideal candidate will excel in developing mood boards, color palettes, and cohesive designs that reflect premium positioning. With a focus on storytelling and emotional engagement, this position offers an exciting opportunity to influence brand perception in the luxury sector. If you possess a keen eye for aesthetics and a passion for branding, this role is perfect for you.
About the role: We are looking for a creative Brand Designer to develop compelling brand stories, mood boards, and visual concepts for new product launches. This role requires someone with a strong eye for aesthetics, deep understanding of brand positioning, and the ability to bring storytelling to life visually—from concept to execution. The ideal candidate is a branding expert, not just a designer—someone who can create a brand identity from scratch, develop the story, mood board, and creative direction, and ensure all visuals align with the brand’s DNA. Key Responsibilities: -Develop brand storytelling—craft emotional, engaging narratives for new product launches. -Create mood boards, color palettes, and brand identity concepts that define the brand’s DNA. -Design visual concepts, packaging ideas, and campaign aesthetics that bring the brand to life. -Work on naming, messaging, and brand voice to ensure consistency across all elements. -Ensure all designs are cohesive, premium, and aligned with luxury brand positioning. -Conduct trend analysis and competitive research to refine the brand’s unique positioning.
*Branding expertise – not just a designer but a brand visionary. *Experience in brand identity creation, storytelling, and mood board development. *Fluency in Arabic & English. *Experience in luxury, beauty, fragrance, or fashion industries preferred. *Proficiency in Adobe Suite (Photoshop, Illustrator, InDesign)