Digital Marketing Manager

The International Free Zone Authority (IFZA); Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in Dubai is seeking a Digital Marketing Manager to spearhead its digital strategy and oversee multi-channel marketing campaigns. The ideal candidate will have extensive experience in SEO, paid ads, and content creation, with a strong focus on data-driven decisions to enhance brand visibility. This role offers a dynamic work environment with opportunities for career development and comprehensive benefits.

Benefits

24 annual leave days

Annual flight ticket to home country

Life insurance coverage

Comprehensive medical insurance plan

Department-based bonus scheme

Exclusive discounts at retail and dining

Participation in corporate events

Qualifications

• Proven experience in digital marketing or advertising, focusing on SEO and social media.
• Ability to lead cross-functional teams and manage multiple projects.

Responsibilities

• Design and implement strategic digital marketing campaigns across all platforms.
• Analyze performance metrics to optimize ROI and manage campaign budgets.
• Provide leadership and mentorship to the digital marketing team.

Skills

SEO

Content Creation

Performance Analytics

Communication

Analytical Skills

Education

Qualification in Digital Marketing

Communications

Tools

Google Analytics

MS Office

Job description

The International Free Zone Authority (IFZA)

Digital Marketing Manager Brand Strategy & Campaigns
IFZA Dubai is seeking a highly skilled Digital Marketing Manager to lead its digital strategy and oversee multi-channel marketing campaigns. This role requires a results-driven marketer with hands-on experience in managing SEO, paid ads, content creation, and performance analytics to elevate brand visibility and engagement across digital platforms.
Job Location: Dubai, United Arab Emirates
Industry: Business Setup & Free Zone Services
Function: Marketing & Communications Digital Strategy
Salary: Negotiable
Gender: Any
Candidate Nationality: Any
Candidate Current Location: Any
Job Type: Full-time
What Does a Digital Marketing Manager Do?
As a Digital Marketing Manager at IFZA Dubai, you will be responsible for planning, executing, and optimizing digital campaigns across email, social media, and advertising platforms. You ll work closely with internal teams, agencies, and vendors to ensure alignment with brand objectives while leading a team to deliver measurable marketing results.
What Are the Key Responsibilities?
- Design, implement, and monitor strategic digital marketing campaigns across all platforms
- Manage digital assets including email marketing, database tools, SEO, and display advertising
- Ensure content and creative assets are in line with brand standards and business objectives
- Oversee and grow IFZA s social media presence across key channels
- Analyze performance metrics and drive data-backed decisions to optimize ROI
- Manage campaign budgets and prepare financial reports for senior leadership
- Coordinate with external agencies and vendors to support execution of digital strategy
- Provide leadership and mentorship to the digital marketing team
What Skills Are Needed for a Digital Marketing Manager in Dubai?
Education and Experience:
- Qualification in Digital Marketing, Communications, or a related field
- Proven experience in digital marketing or advertising, with a focus on SEO, social media, and performance marketing
Technical Skills:
- Proficiency in MS Office and web analytics tools (Google Analytics, etc.)
- Familiarity with ad serving platforms and A/B or multivariate testing
- Strong understanding of content strategy, online engagement trends, and conversion optimization
Soft Skills:
- Full English proficiency (additional languages are a plus)
- Excellent communication, analytical, and interpersonal skills
- Ability to lead cross-functional teams and manage multiple projects simultaneously
What Benefits Come with This Position?
- 24 annual leave days
- Annual flight ticket to home country
- Life insurance coverage
- Comprehensive medical insurance plan (with upgrade option)
- Department-based bonus scheme
- Exclusive Fazaa discounts at retail, dining, fitness, and entertainment outlets
- Participation in corporate events, team-building activities, and company functions
- Career development and learning opportunities

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The International Free Zone Authority (IFZA)