Loyalty Manager - 12-month contract

Quantum Talent Group; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a skilled professional to lead campaign configuration and financial performance monitoring for loyalty programs. This role involves enhancing user experiences, implementing strategic engagement initiatives, and optimizing costs in the banking sector. With a focus on maximizing customer participation and ensuring compliance, you will collaborate with digital and marketing teams to drive desired customer behaviors. If you have a strong background in financial analysis and a passion for improving loyalty systems, this opportunity offers a dynamic environment to make a significant impact.

Qualifications

• 3-5 years in banking/financial industry with strong financial and technical skills.
• Experience with loyalty management tools and CRM systems.

Responsibilities

• Monitor financial performance of loyalty programs and optimize costs.
• Enhance user experience and implement gamification strategies.

Skills

Financial Analysis

Campaign Management

User Experience Design

Data Analysis

Loyalty Program Management

Education

Bachelor's in Business

Master's in Finance

Tools

Collinson XLS Loyalty Engine

CRM Systems

Financial Reporting Tools

Job description

Job Purpose:

• Campaign configuration and testing: Setup and implementation of product-specific parameter updates and documentation of system changes for BAU spending, acquisition, and related activities.
• Financial impact monitoring: Track new rewards costs against projections and previous periods to assess engagement and profitability.
• Cost optimization review: Conduct monthly evaluations of costs versus spending and acquisition targets, highlighting significant expenses without ROI.
• Card-specific engagement: Drive category-wise spend outcomes for loyalty propositions on specific cards to maximize customer participation.
• User experience enhancement: Identify opportunities to improve UI/UX in line with new card CVPs, and manage theme-based games and tactical rewards boosters for in-app engagement.
• Documentation and Audit: Maintain updated documentation on system changes, test results, sign-offs, and migration setup.

Core Responsibilities

• Campaign configuration, testing, and execution.
• Implement and test loyalty system setups for spend and acquisition campaigns.
• Develop test cases and strategies, obtain business approval before go-live.
• Monitor financial performance of loyalty programs, compare against business case metrics.
• Forecast budgets, evaluate loyalty costs, and identify optimization opportunities monthly.
• Assess rewards ROI by analyzing spend and acquisition growth.
• Develop engagement strategies aligned with product owners to achieve targeted category spend outcomes.
• Collaborate with digital and marketing teams to promote desired customer behaviors.
• Review and enhance user experience, implement dynamic redemption, and present tailored redemption options based on customer segments.
• Apply card-specific gamification strategies to boost app usage and customer interaction.
• Maintain detailed documentation of system changes, migration mapping, and rule tables.
• Record test evidence, monitor post-go-live performance, and verify capping rules for monthly GL costs.
• Conduct post-implementation audits, ensure compliance with standards and policies.
• Utilize loyalty management tools, CRM, and financial reporting systems effectively.
• Ensure timely, accurate campaign setup, meet/exceed business metrics, reduce costs without compromising satisfaction, and achieve ROI growth through increased spend and acquisition.

Qualifications and Experience:

• 3-5 years in banking/financial industry with strong financial and technical skills.
• Bachelor's or master's in business, IT, finance, or related fields.
• Experience with Collinson XLS loyalty engine or similar systems.
• Solid understanding of cards business and enterprise products for successful testing strategies.