Data Analyst

GEELY UAE; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An innovative automotive company is seeking a skilled Data Analyst to enhance customer engagement through data-driven strategies. In this role, you will analyze customer data, design targeted campaigns, and implement CRM systems to optimize sales processes. Your expertise in reporting tools like Power BI and Tableau will be crucial in preparing insightful dashboards and reports, while your strong communication skills will facilitate collaboration with sales and marketing teams. Join a forward-thinking organization where your contributions will drive customer loyalty and business growth.

Qualifications

• 3-5 years of experience in data analysis and reporting within CRM.
• Strong background in customer acquisition and retention methodologies.

Responsibilities

• Analyze customer data and segment for targeted campaigns.
• Manage the sales funnel process and identify gaps for improvement.

Skills

Data Analysis

Customer Acquisition

Reporting Tools

Communication Skills

CRM Implementation

Education

Bachelor's Degree in Business or Related Field

Tools

Power BI

Tableau

MS Office

Job description

Objectives:

• To analyse and segment customers data.
• To do predictive analysis on data and contribute in leads generation.
• To assist in designing CLM campaigns.
• To analyse leads and closely monitor the sales funnel process.
• To liaise and closely work with the sales & marketing functions.
• To proactively assist in the implementation of the CRM system and BI tools.
• To prepare monthly and quarterly reports/dashboards (such as Sales Funnel, Lost Sales, Campaign Management, NPS, Retention & Conquests Rates, etc.).

Responsibilities:

• Campaign Management identifying if campaign is successful based on cost per lead and cost per sale.
• Segment customers database in order to design specific win-back campaigns based on End of Term (Finance), Repurchase customers, End of BSI/BRI and Complaint Customers.
• Analyse the lost sales, investigate reasons through follow-up enquiries, and prepare a summary report.
• Nurturing the data enrichment process on periodic basic.
• Maintain or update business intelligence tools, databases, dashboards, systems or methods.
• Managing the Sales Funnel Process and identifying the gaps that require focus from Sales Management.
• Monitory Walk-in activities and source of business/enquiries.
• Assist in running the Loyalty program.
• Assist in the CRM implementation and related processes.

Expectations:

• Minimum 3-5 years of data analysis and reporting in the CRM department experience.
• Strong background in Customer Acquisition, Re-engagement and retention methodologies.
• Experience in the Automotive industry is highly preferred.
• Excellent IT skills including CRM, Reporting tools such as Power BI, Tableau, MS Office and web-based technologies.
• Strong Communication skills, written and verbal.

Please note only shortlisted candidates will be contacted. Thank you for your interest in joining GEELY UAE!