Country Sales Director B2B (MENA)

EMCD; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading crypto-fintech platform is seeking a Sales Manager to drive growth in the MENA region. The role involves building a high-performing sales team, managing sales operations, and developing partnerships. Ideal candidates have a strong background in B2B technology sales, particularly in crypto or fintech, and are native Arabic speakers with C1 English proficiency.

Qualifications

• 3+ years in B2B technology sales or crypto/fintech/SaaS.
• Experience managing outbound and inbound sales channels.

Responsibilities

• Lead sales growth strategy across the MENA region.
• Build and manage direct sales operations.
• Develop partnerships with local companies and platforms.

Skills

Negotiation

Relationship-building

Analytical skills

Communication

Education

C1 English proficiency

Tools

Hubspot CRM

Job description

EMCD is a simplified crypto-fintech platform. EMCD comprises a complete ecosystem of crypto services built around a top 10 global mining pool (#1 in Eastern Europe). Additionally, EMC Coinhold has been named by crypto.news as the best crypto savings account of 2024.

EMCD delivers everything crypto enthusiasts need - from beginners to advanced users.

EMCD B2B provides all the tools necessary to conduct business with digital assets.

About the role :

At EMCD, our Sales Team drives our fast-growing global presence. They are responsible for identifying new business opportunities, generating leads, closing sales, and developing strong, trustable relationships with B2B clients. This role offers the opportunity to combine strategic sales abilities with our innovative products, providing significant potential for career and financial growth.

The primary responsibility is to expand our Crypto Services product family globally by promoting our platform to companies, resellers, fintech and crypto platforms, and brokerage houses, sharing our unique value proposition within the capital markets ecosystem:

• Coinhold (B2B and API) - a savings cryptocurrency wallet offering up to 14% annual yield, designed for storing cryptocurrencies and generating passive income through interest compounding.
• Payroll - a system for automating salary payments and other remunerations via cryptocurrencies, suitable for companies with up to 200 staff, aiming to simplify international payments, reduce fees, and increase transaction transparency and security.
• SWAP - an instant, secure coin exchange for crypto projects, Web 3 wallets, DeFi trackers, and dApps, integrated with various trading platforms to offer the best rates on 500 coins without requiring account creation.
• Cryptoprocessing - a payment gateway designed to enhance sales for currency exchange services, online stores, gaming platforms, brokerages, travel companies, banking services, real estate, crowdfunding, and IT companies.

Reporting line : Head of Sales B2B

What you will be doing :

• Lead the sales growth strategy across the MENA region (Middle East and North Africa).
• Build and manage direct sales operations for our products in the region.
• Develop partnerships with local companies, resellers, fintech, and crypto platforms.
• Build and scale a high-performing regional sales team.
• Manage both outbound sales (cold outreach) and inbound lead conversion processes.
• Represent the company at key industry events and conferences across the region.
• Support clients and partners throughout all engagement stages (pre-sale, sale, and post-sale).
• Analyze market trends, competitive landscape, and identify new growth opportunities.
• Ensure accurate reporting on key sales metrics (deal volume, conversion rates, client retention) using Hubspot CRM.
• Collaborate with marketing and product teams to adapt strategies for the MENA market.

What you will bring :

• 3+ years of professional experience in B2B technology sales or crypto/fintech/SaaS solutions within MENA.
• Proven experience in managing outbound (cold outreach) and inbound sales channels.
• Strong experience in building sales funnels, managing client retention, and handling complex deals.
• Strong familiarity and network within the local capital markets and investment ecosystem.
• Background in Enterprise Fintech sales is a strong advantage.
• Native Arabic speaker (mandatory); English proficiency at C1 level.
• UAE citizenship or legal right to work in the UAE without sponsorship.
• Proven track record of exceeding sales targets and expanding customer base.
• Experience in building and leading sales teams.
• Skilled in developing partnership programs and closing agreements.
• Ability to communicate technical and business concepts effectively to stakeholders.
• Willingness to travel across the region (20-30% expected).
• Excellent presentation skills and experience speaking at industry events.

Personality / Mindset :

• Strategic thinker with an entrepreneurial mindset.
• Strong relationship-building and negotiation skills.
• Comfortable in fast-changing, ambiguous environments.
• Highly self-motivated, results-driven, capable of delivering with limited resources.
• Data-driven decision-maker with analytical skills.
• Excellent communication skills for engaging with stakeholders at all levels.
• Customer-focused with a strong understanding of regional business needs.
• Transparent, ethical leadership fostering trust among partners and teams.