Senior Marketing Manager - Design and Hospitality

DMG Energy Events; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading international exhibitions and publishing company is seeking a Senior Marketing Manager in Dubai. The role involves establishing marketing plans, managing a team, and executing integrated marketing strategies to enhance event success. Ideal candidates have a strong background in marketing, especially within the B2B sector, and familiarity with the Middle East market. Arabic language skills are a plus. Join a dynamic team focused on delivering impactful events and driving business growth.

Qualifications

• 4-5 years of experience in events or B2B media.
• Strong knowledge of marketing best practices.

Responsibilities

• Manage a team of marketers across various events.
• Lead strategic planning and execution of marketing plans.
• Analyze response rates to improve campaigns.

Skills

Leadership

Team Management

Marketing Best Practices

Social Media Marketing

Analytical Skills

Job description

Senior Marketing Manager - Design and Hospitality

Dubai, UAE

About us

dmg events is an international exhibitions and publishing company. We attract more than 425,000 visitors to our global portfolio of 80 exhibitions each year. Through our global events, our aim is simple: to accelerate business through face-to-face events, creating opportunities for networking, learning, and doing business. dmg events is part of the Daily Mail Group Trust (DMGT), managing a diverse, multinational portfolio with total revenues of £2bn, providing information, analysis, insights, events, news, and entertainment.

Job Purpose : The Senior Marketing Manager independently establishes, maintains, and evaluates marketing plans aligned with Event Strategies, with final sign-off from the Portfolio Marketing Lead.

Direct Reports : Likely includes a Marketing Manager (if applicable), Marketing Executive, and/or Marketing Coordinators. The role involves managing, nurturing, and empowering both direct and indirect reports.

Key Accountabilities :

Leadership & Team Management :

• Manage a team of marketers across various events within the portfolio.
• Provide guidance, feedback, and inspiration to direct reports.
• Foster a culture of positivity, high performance, and growth.
• Develop development roadmaps for high potentials where applicable.
• Ensure team members are competent managers with necessary skills and training.
• Identify training needs and ensure technical proficiency.
• Champion the adoption of marketing technology solutions.
• Influence senior team members with fact-based insights and feedback.

Planning, Campaign Management & Execution, Analysis & Insights :

• Lead strategic planning and execution of integrated multi-channel marketing plans and budgets aligned with Event Strategy.
• Understand industry, supply chain, and stakeholder profiles for effective segmentation and messaging.
• Develop personas, value propositions, and messaging strategies.
• Collaborate with team to ensure campaign success and KPI achievement.
• Create and implement content marketing strategies that resonate with target audiences.
• Develop website strategies to attract and convert visitors, utilizing Google Analytics for effectiveness.
• Maintain up-to-date show websites with current information.
• Manage social media channels to attract, engage, and convert followers.
• Implement data build and verification strategies aligned with event goals and KPIs.
• Coordinate with internal compliance and shared services teams to meet deadlines and requirements.
• Manage third-party agencies and partners with clear service level agreements.
• Build relationships with media partners and associations for awareness and participation.
• Oversee the design and production of marketing collateral.
• Write creative, persuasive copy for various media, ensuring approval and accuracy.
• Analyze response rates and trends to improve campaigns and identify growth opportunities.
• Share insights with sales, event teams, and management using analytical tools.
• Gather feedback from core customer profiles to meet expectations and industry changes.
• Explore and test new marketing channels and techniques.
• Contribute to team projects and initiatives with flexibility.

Qualifications and experience :

• At least 4-5 years of demonstrable experience in events and/or B2B media.
• Experience in marketing with a willingness to learn and grow.
• Strong knowledge of marketing best practices, especially social media marketing.
• Experience in the Middle East market is a plus.
• Arabic language skills (written and spoken) are a strong asset.
• Willingness to travel for business and events.
• Experience managing key stakeholder relations and liaising with senior industry figures.
• Up-to-date with latest trends in 360 marketing and measurement.

Please ensure you meet all criteria above. Suitable candidates will be contacted within 5 days. If not contacted, consider your application unsuccessful at this time.