Marketing & Communication Manager

Client of Portico Recruitment; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading company in Dubai seeks a Marketing & PR Manager with expertise in luxury branding. The ideal candidate will develop comprehensive marketing strategies, manage events, and ensure brand consistency across all platforms. This role requires creativity, strong communication skills, and the ability to engage with high-net-worth individuals. If you are passionate about the luxury market and have a proven track record in marketing and PR, we want to hear from you!

Qualifications

• Deep understanding of Luxury Marketing & PR strategies.
• Excellent written & verbal communication skills.
• Ability to manage multiple projects simultaneously.

Responsibilities

• Plan and execute marketing campaigns tailored for the target community.
• Develop and manage relationships with media outlets.
• Coordinate logistics for store launches and events.

Skills

Luxury Marketing

Brand Positioning

Content Creation

Event Management

Communication

Analytical Thinking

Education

Bachelor of Business Administration

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Skills:

• Deep understanding of Luxury Marketing & PR strategies that include Brand positioning & storytelling.
• Should be skilled at effectively communicating and presenting Brand through print & digital mode.
• Candidate should be good at content creation & management, organising events, collaborations and exhibitions in line with Brand's overall marketing plans.
• Creative and strategic thinker with the ability to develop compelling marketing campaigns.
• Understanding of the Global ultra-luxury art & design community especially in the UAE.

Personal Attributes:

• Excellent written & verbal communication, good personality, strong interpersonal skills, and the ability to build relationships at all levels.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Driven by a strong sense of ownership, with the ability to work independently while contributing effectively as a collaborative team member.
• Proactive and driven, with a natural ability to take initiative and apply analytical thinking to solve challenges and drive results.
• Attention to detail and a commitment to excellence.
• Mindset & approach to be solution-driven.
• Adaptability, enthusiasm, and a genuine passion for the brand.
• Develop and implement comprehensive marketing & PR strategies aligning with the Brand's positioning to attract and engage target communities globally especially UHNI's.
• Plan, curate & execute immersive experiences through storytelling initiatives that allow the target community to build an emotional connection with the brand.
• Collaborate with internal teams to ensure brand identity consistency and implementation of the brand's tone messaging on all platforms.

Marketing Campaigns/ Collaborations (Online & Offline):

• Plan, execute, and monitor marketing campaigns across various channels (digital, print, experiential events) tailored for the target community globally in art & design space.
• Utilize digital & social media platforms (Website, Instagram, LinkedIn, etc.) to engage with the target community & clients as part of a client engagement strategy.
• Analyze campaign performance and alter strategies to optimise results both offline & online in turn monitoring ROI.
• Monthly detailed reports & calendar management for various Marketing & PR activities planned.

Content Creation

• Contribute in creating & ideating high-quality content that showcases the brand's ethos & values in co-ordination with internal teams or agencies.
• Designing & writing compelling content for website, social media, blog posts, articles, videos, stories, press release etc.
• Develop innovative digital strategies to connect with audiences and grow the online community.
• Ensure all marketing and PR materials are localized and culturally adapted for target community & clients in art & design space worldwide, especially Dubai & Middle east.
• Develop & Manage relationships with key National & International media outlets, journalists, publications and Galleries to secure full feature coverages in relevant publications and platforms.
• Develop and design press releases, media kits/ advisories, articles and other PR materials.
• Manage communication and act as a spokesperson for the Brand as and when necessary.

Store Launch & Event Management :

• Develop and implement comprehensive marketing plans for new store launches in India & International locations.
• Coordinate with internal teams to ensure alignment on store launch activities both online & offline.
• Ideate and execute marketing & PR Plans for national & international events, art &design shows, private previews, launches, exhibitions, press conferences & media events.
• Coordinate logistics, manage budgets, and ensure successful event execution globally.
• Evaluate event success and gather feedback for continuous improvement.

Brand Messaging and Strategy:

• Position the brand effectively in Dubai by unique Brand messaging strategies for both print and digital modes.
• 2and implement a comprehensive brand communication strategy aligned with the Brand's identity.
• Ensure consistent brand messaging across all print & digital platforms including Brand collaterals, social media, website etc.
• Create and maintain brand guidelines to ensure consistency in tone, style, and messaging in line with Master Marketing & PR Plans.

Brand Representation

• Ensure alignment of all communication efforts with the brand's core values, vision, and mission.
• Ensure the tone, voice, and visuals of all communications reflect the brand's identity.
• Represent the brand at various national & international events, art & design shows, private previews, launches, exhibitions, press conferences & media events.

Creative Agency Management

• Co-ordinate with associated Marketing & PR agencies to achieve objective and targets outlined in Master communications roll-out plan.
• Monitor & evaluate agency performance regularly and provide constructive feedback for improvement.
• Ensuring quality and timely execution of plans by agencies

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