Category Growth & Marketing Assistant Manager

湯潮; Dubai; On-site; AED 50,000 - 90,000; Full time

Job summary

An innovative company is seeking a strategic Category Growth & Marketing Assistant Manager to drive growth in the baby/toys category. This role involves developing comprehensive strategies, executing marketing campaigns, and collaborating with cross-functional teams to enhance market presence and customer engagement. The ideal candidate will have a strong background in category management and marketing, with excellent analytical and communication skills. Join a dynamic team that values creativity and strategic thinking, and contribute to the ongoing success of a leading consumer commerce platform in the region.

Qualifications

• Proven experience in category management or marketing, preferably in retail.
• Strong analytical skills to interpret data and make informed decisions.

Responsibilities

• Develop and implement growth strategies for category products.
• Plan and execute marketing campaigns across various channels.

Skills

Analytical Skills

Marketing Strategies

Category Management

Project Management

Communication Skills

Education

Bachelor's Degree

MBA

Job description

About noon

noon, the region's leading consumer commerce platform, launched its consumer platform in Saudi Arabia and the UAE on December 12th, 2017, expanding to Egypt in February 2019. The noon ecosystem now includes marketplaces for food delivery, quick commerce, fintech, and fashion. noon is a work in progress; we’re six years in, but only 5% done.

noon’s mission: Every door, every day

Overview:

We are seeking a strategic and dynamic Category Growth & Marketing Assistant Manager for the baby/toys category to join our Growth & Digital Strategy team. This role is crucial in driving category growth, enhancing market presence, and improving customer engagement through innovative marketing strategies and effective category management.

Key Responsibilities:

1. Develop and implement comprehensive growth strategies for assigned categories to drive market share, revenue, and profitability.
2. Plan, execute, and evaluate marketing campaigns across various channels, including digital, social media, and offline platforms, to promote category products and drive sales.
3. Conduct thorough market research and analysis to identify trends, customer needs, and competitive dynamics. Use insights to inform category strategies and marketing initiatives.
4. Collaborate with brands to plan the product lifecycle sales, from launch to end-of-life phase, ensuring co-marketing strategies that drive demand across each phase.
5. Monitor and analyze the performance of categories and marketing campaigns, using key metrics to assess effectiveness and make data-driven decisions.
6. Work closely with cross-functional teams, including sales, marketing, supply chain, and finance, to ensure alignment and successful execution of category strategies.
7. Manage budgets for category marketing activities, ensuring efficient resource allocation and maximization of ROI.
8. Gather and analyze customer feedback to continuously improve category offerings and marketing approaches.

Qualifications:

• Bachelor’s Degree from top-tier colleges; MBA is a plus.
• Proven experience in category management, marketing, consulting, or related fields, preferably within the retail or consumer goods industry.
• Strong analytical and problem-solving skills with the ability to interpret complex data and make informed decisions.
• In-depth knowledge of marketing principles, digital marketing strategies, and market research techniques.
• Excellent verbal and written communication skills, with the ability to present and influence at all organizational levels.
• Strong project management skills with the ability to handle multiple projects simultaneously and meet deadlines.
• Demonstrated ability to work effectively in a team-oriented environment and collaborate with various stakeholders.