Lead-Marketing

Beko Corporate; United Arab Emirates; On-site; AED 200,000 - 300,000; Full time

Job summary

Beko Corporate is seeking a Lead Marketing professional to oversee marketing activities across the UAE and Gulf region. This role involves establishing trade marketing strategies, managing field teams, and collaborating with product managers to enhance brand presence. Candidates should have a bachelor's degree in Marketing and 8-10 years of relevant experience in the electronics or retail sectors.

Benefits

Competitive salary in line with experience

Annual bonus payment based on performance

Medical insurance for you and your immediate family

Transportation, meal, and flight ticket allowance

Flexible working hours

Qualifications

• Minimum 8-10 years of experience in Marketing within UAE/GCC.
• Strong knowledge of insights working with research and retail data.
• Excellent verbal and written skills in English; Arabic is a plus.

Responsibilities

• Lead execution of all Marketing activities across UAE and Gulf.
• Establish trade marketing strategies and manage field teams.
• Collaborate with product managers and sales for promotions.

Skills

Shopper & Trade Marketing

Brand strategy

Category Management

Product Management

Project Management

Problem-solving

Communication

Microsoft Office

Education

Bachelor's degree in Marketing

Job description

Discover a Home for Your Talents

Within the Beko community, every role feels like home, fostering a sense of belonging and growth. We value mutual respect, progressive thinking, and the power of diversity and inclusivity. Our commitment to sustainable development is driven by trust in technology and a dedication to producing confidently. As a member of our team, you'll have the opportunity to showcase your talents and contribute to building a prosperous future for all.

Apply Now and Be Part of Our Journey to Inspire Sustainable Lives in Every Home!

We are looking for a passionate Lead Marketing who will lead execution of all Marketing activities across UAE and Gulf.

The position is located in Dubai and reports to the Director-Marketing.

What awaits you in this role

• Establishing retail channel's trade marketing strategies and executes associated plans to accomplish defined business objectives across product categories
• Establishes the basics and principles of proper Field Team management (Brand Ambassadors/ Merchandisers, Promoters) organizations in the Gulf region while supporting countries to overcome lack of knowledge and operational difficulties
• Collaborates with product managers and sales, marketing team to build sales promotions and product communications
• Prepares trade promotional plans in designated channels targeting key customers, assists and guides local markets during the execution phase for the instore design and retail assets,
• Briefs and manages internal and external agencies
• Manages point of sale and demo materials including Leaflets, Catalogues, Trade kits, etc. (including budget, logistics, distribution, assortment) by finding the most efficient solutions to enrich the shopper journey
• Creates distinctive regional solutions to enrich local markets shopper events and activations
• Devises, implements and monitors the success of BTL activities, especially with respect to ongoing sales. Ensures all promotional and BTL activities support company goals and objectives
• Ensures efficient spending of regional budget and supervises the trade marketing spending the countries
• Manages and monitors promotion processes and reviews their effectiveness with regard to price, proposition and sales turnover
• Establishes global tools to monitor sales/ stock/ display status of trade partners
• Tracks regional trade marketing best practices and share with the other regions

How do we describe the perfect match

Education:

• Having a bachelor's degree in Marketing

Working Experience:

• Minimum 8-10 years of experience in Marketing within the UAE/ GCC in Electronics / appliances / Retail sectors

Technical Knowledge:

• Having experience in Shopper & Trade Marketing
• Having experience in Brand strategy, Category & Product Management is a plus
• Knowledge of Product Launch processes, workflows, principles and working templates
• Strong knowledge of insights working with research and retail data, strategy, planning communications, loyalty programs, partnerships, channel management and performance
• General knowledge of In-store Management processes using smart and effective tools to help markets increase their sales and maximise their ROI
• Eye for visual design to improve brand impact, presence and visibility through stronger execution in retail universe on better knowledge of the shopper journey
• Manage A&P with outstanding project and time management skills
• Strong problem-solving skills and willingness to think outside the box and roll up one's sleeves to get the job done
• Thinking broadly about business,
• Understanding needs of the market & customer, imagine disruptive products & services,
• Having desire to do outstanding jobs, deliver excellence with agility and rigor
• Clear in communicating thoughts and ideas
• No restriction for traveling
• Strong knowledge of Microsoft Office Programs
• Excellent verbal and written skills in English
• Arabic is a plus

What we offer:

• Challenging job in an international and growing environment
• Professional and dynamic team
• Competitive salary in line with your experience
• Annual bonus payment based on performance
• Medical insurance for you and your immediate family
• Transportation, meal, and flight ticket allowance
• Flexible working hours, no remote working

Join the Beko Community to open a new chapter in your life journey, where growth, innovation, and personal fulfilment make it feels like home.