Brand Director (Fitness)

Arada; Dubai; On-site; AED 90,000 - 150,000; Full time

Job summary

An established industry player in the fitness sector is seeking a visionary Brand Director to elevate brand positioning and visibility. This pivotal role involves leading brand strategy across multiple fitness brands, ensuring alignment with corporate marketing efforts. The ideal candidate will possess a strong background in brand management, with a proven track record of driving brand growth and engagement. The position offers a unique opportunity to shape the brand's future and foster collaboration across diverse teams, all while championing creative excellence in brand initiatives. Join a dynamic environment where your leadership can make a significant impact!

Qualifications

• 8+ years in brand management with 3+ years in leadership.
• Strong understanding of brand design and strategic communication.

Responsibilities

• Lead brand strategy and execution across multiple brands.
• Collaborate with marketing managers to implement strategic initiatives.

Skills

Brand Management

Marketing Strategy

Leadership

Cross-Functional Collaboration

Data-Driven Marketing

Education

Bachelor's Degree in Marketing

Master's Degree in Business

Job description

The Brand Director will serve as the strategic bridge between the Fitness Division and Corporate Marketing, reporting directly to the Senior Creative Director. This role will drive brand positioning, visibility, and strategic brand design across all Fitness brands. The Brand Director is tasked with leading the assurance of group brand guidelines while working closely with various marketing managers to grow and strengthen brand presence.

Key Responsibilities :

• Lead the brand strategy and execution across multiple brands including FNG / FC, Wellfit, and The Platform Studios.
• Drive the development and refinement of the overarching brand proposition.
• Ensure strategic alignment between the Fitness Division and Corporate Marketing efforts, specifically in brand design and visibility.
• Oversee and enforce group brand guidelines to ensure consistency across all touchpoints and communication.
• Collaborate closely with the Marketing Managers to implement strategic initiatives, campaigns, and marketing materials that reflect the brand's vision and values.
• Lead the development of creative, data-driven marketing strategies that increase brand awareness, recognition, and loyalty.
• Manage the implementation of brand initiatives to ensure alignment with business goals and objectives.
• Track brand performance through metrics and KPIs to evaluate the impact of campaigns and initiatives.
• Champion creative excellence in all brand-related initiatives.

Key Collaborations :

• Marketing Manager, FNG / FC / Wellfit / The Platform Studios
• Work with COO – FnG / FC, Wellfit and Head of Platform Studios Operations and Performance at times as per mandate and business requirements.
• Fitness division CEO on brands growth expectations and strategic initiatives

KPIs and Measures :

• Achievement of brand-specific KPIs set with Marketing Managers.
• Brand growth and increased recognition in targeted markets.
• Successful implementation of brand guidelines across multiple channels.
• Increased consumer engagement and loyalty metrics.
• Positive brand sentiment and improved brand recall.

Qualifications and Competencies :

• Bachelor’s / master’s degree in marketing, Business, or related field.
• 8+ years of experience in brand management or marketing, with 3+ years in a leadership role.
• Proven track record in leading large-scale brand strategy development and execution.
• Strong understanding of brand design, guidelines, and strategic communication.
• Excellent leadership, collaboration, and communication skills.
• Ability to work cross-functionally and drive results through influence.

Success Factors in the Role :

• Strong leadership in creating and executing a cohesive brand strategy.
• Ability to collaborate effectively across multiple divisions and teams.
• Innovation in brand-building and maintaining consistency across all channels.
• Proven success in achieving measurable brand growth and visibility.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Wellness and Fitness Services

Referrals increase your chances of interviewing at Arada by 2x

Sign in to set job alerts for “Brand Director” roles.

Dubai, Dubai, United Arab Emirates 2 hours ago

Brand Performance Director (Insights and Analytics)

Marketing, Communications & Student Recruitment Director

Director of Marketing & Corporate Communication

Director of Sales & Marketing - Six Senses Dubai

Business Director -Communications Consultancy

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

J-18808-Ljbffr

Brand • Dubai, Dubai, United Arab Emirates